"Monetization" is a very big deal for most Internet app firms, and a reasonably big deal for any would-be Internet access provider, simply because any entity requires a sustainable revenue model of some sort to stay in business and create new features. Line, the Taiwan-based messaging provider, now appears to be generating revenue by selling businesses access to Line users.
A company buying a Line corporate account can send buy plans allowing sending of 15 messages or 30 messages a month to its followers. For those who select a limit of 15 messages, the cost would range from NTD 150,000 ($5014) – for up to a maximum of 100,000 fans – to NTD 450,000 ($15,047) – for more than 600,000 fans.
The developing adage that if a user is not paying for a service, then the user is the product, applies to Line and many other application providers.
But Line might make more money selling sponsor "stickers." For example, a firm might pay NTD 1 million ($33,438) for the right to develop eight stickers available for download for one month and which users can use up to six months.
No comments:
Post a Comment