ISPs facing disruptive offers, such as Google Fiber, will have to respond, even if not countering such offers head to head. In the Netherlands, Liberty Global’s UPC operation in the Netherlands faces a competitor--Reggefiber--already offering a symmetrical 1-Gbps service.
“We had to address it head on,” says Bill Warga, Liberty Global VP. technology. By bonding more than 16 6-MHz channels, UPC was able to create a 500 Mbps service.
“We had to build a special modem because (DOCSIS) 3.1 chips aren’t out yet,” he said. “That was a reaction but that tells you how quickly in a marketplace that something can move.”
UPC’s most popular product is the 25 Mbps service costing 25 euros.
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