Google Wants Faster Mobile Web

Google’s core business model is enhanced when everybody uses the Internet, and when the Internet can be experienced “faster.” Most of what Google has done in the access area relates directly to those two interests.

Google now is launching a new open source content initiative intended to speed up performance of the mobile web.

Accelerated Mobile Pages aims to dramatically improve the performance of the mobile web, allowing rich content to load instantaneously.

The other objective is allowing the same code to work across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of phone, tablet or mobile device you’re using.

The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight web pages.

Over time we anticipate that other Google products such as Google News will also integrate AMP HTML pages. Nearly 30 publishers globally have agreed to support the framework.
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