In U.S. Market, Use of OTT Video Streaming is Nearly Ubiquitous
In 2015, 181 million people in the United States will watch video using an app or website that provides streaming content over the Internet and bypasses traditional distribution, according to eMarketer.
That means 90 percent of digital video viewers are watching OTT streaming video. Virtually of those viewers watch YouTube.
The YouTube audience will reach 170.7 million monthly video viewers n 2015, eMarketer estimates, or 94.3 percent of all OTT video service users.
As you would guess, there is not much room for YouTube to grow its user base.
That is not the case for other streaming providers. Netflix, for example, will grow its U.S. audience by more than 20 percent in 2015 to 114.3 million, or 63 percent of OTT viewers.
Netflix will be viewed by nearly 72 percent of all OTT viewers by about 2019.
Hulu will reach 82.2 million people by 2019, eMarketer estimates.
Amazon’s video streaming service will reach 88.6 million OTT video viewers by 2020.