Hotspot Operators Expect Heavy Deployment of "Carrier Grade" Wi-Fi
With the caveat that executives sometimes are wrong about how much investment they will make, where, in the future, hotspot network operators presently believe carrier-grade hotspots will represent 57 percent of all their locations, with carrier-grade hotspots accounting for will support 90 percent of locations by 2020.
Among operators with hotspot networks in place, 57 percent have a timeline in place to deploy a next generation hotspot (Passpoint) standard network.
Some 61.5 percent of respondents already have NGH or plan to deploy it over the coming year, while a further 29.5 percent will roll it out in 2017 or 2018.
The dominant business driver is the need to enhance or guarantee customer experience for revenue streams such as TV everywhere or enterprise services.
Improving customer experience to reduce churn and boost average revenue per account or user was seen as the primary advantage by 28 percent of respondents.
Seamless access from hotspot to hotspot or hotspot to mobile also was a key concern.
Respondents tend to believe they will be able to generate revenue from location‑based services (69 percent), roaming (68 percent) and Wi‑Fi analytics (66 percent).
Compared to the 2014 survey findings, there is far less emphasis on Wi‑Fi offload, and more on Wi‑Fi first mobility, Wi‑Fi calling and support for entertainment video. .