As Mary Meeker’s latest “Internet Trends” report suggests, search has changed. These days, when consumers use search, they often are searching for products to buy. And those searches start with Amazon, about half the time.
Users start with a search engine 36 percent of the time.
All that should remind us that trends and market advantage change fast in the internet apps and platforms space. For regulators and antitrust authorities, that suggests caution is called for.
It almost never makes sense to apply new regulations to industries that already are declining. We have made that mistake in recent decades, deregulating the voice business just before the voice business entered what some would call terminal decline.
It is possible that changes in demand already are at work to disrupt the leaders of the application market as well.