Channel partners generate about 30 percent of cloud infrastructure services spend, according to Canalys. If so, then distributors, resellers, service providers and systems integrators sold about US$24 billion globally in 2018.
Canalys estimates the top three providers represented 65 percent (US$16 billion) of the channel’s total cloud infrastructure services business in 2018, with Microsoft currently the most important.
“Approximately 74 percent of revenue from Azure is estimated to come via its partners,” says Canalys.
The AWS channel business accounts for around 15 percent of sales. AWS has 35,000 partners.
Google Cloud’s channel business accounts for just over 25 percent of its US$7 billion cloud infrastructure revenue. Google has about 13,000 channel partners globally.
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