Sunday, April 19, 2020

Consumer Technology Adoption is a Self-Correcting Problem

Some “problems”--be in use of telephones, smartphones, the internet or apps--are self-correcting over time. 


When he was CEO of Tele-Communications Inc., at that time the largest U.S. cable TV operator, he sometimes was asked about adoption of then-newish cable TV services. Some people do not want to buy your service, one financial analyst quipped. “Yes, but they’re dying,” Malone said. What he meant was that adoption data showed younger people buying at much-higher rates than older people, a trend that has continued in the internet era as well. 


That same basic adoption behavior has been evident in the internet era, relating to use of the internet generally, apps and internet access services. There is a well-established pattern of higher use by the youngest age cohorts, with the lowest use by the oldest age cohort. 

https://buildfire.com/app-statistics/


As Ofcom data for the United Kingdom, shows, use of the internet scales almost inversely linearly with age. 

source: Ofcom, Bendict Evans


source: Pew Research


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