While digital transformation (internet plus digital content) mostly changed distribution and consumption patterns, generative AI is transforming the actual creation process as well. Where the shift to digital media eliminated geographic barriers and distribution costs, AI might have more impact in automating content curation and creation.
Where digital media and the internet allowed more people to become content creators, AI could start to displace some of the value of such roles.
What remains to be seen are the various ways business models and consumer behavior will change. Digital media and the internet meant “regular people” could create and publish content. And while that might not have directly disrupted “legacy media,” is has created social media, “influencers” and user-generated content as platforms for business models.
Functions | Digital/Internet Disruption | AI Disruption |
Content Creation | More content creation tools | Autonomous content generation with minimal human input |
Distribution | Eliminated physical distribution constraints; enabled direct-to-consumer publishing | Could integrate creation and distribution (personalized content on demand) |
Business Models | Shifted from ownership to renting; reduced unit costs; created ad-supported models | May enable "personal content engines" with ad or subscription revenue models |
Professional Impact | Disrupted traditional gatekeepers (publishers, labels); created new creator economy | May automate certain creative roles |
Quality Control | Variable quality | Similar challenges |
Consumer Behavior | Shifted to on-demand consumption; increased content variety; shorter attention spans | Even more personalization |
Creative Process | Digitized workflow; enabled remote collaboration | Could fundamentally change human-machine creative collaboration; may automate routine creative tasks |
Economic Impact | Redistributed revenue from traditional to digital players | May further reduce content production costs |
Market Structure | Led to new platforms | Could happen again |
No comments:
Post a Comment