Users of generative artificial intelligence chatbots seem to be looking for different types of information than they do when using traditional search, according to an analysis by Semrush.
Traditional search engines such as Google typically serve four types of intent:
Navigational (finding specific sites)
Informational (learning about topics)
Commercial (researching products)
Transactional (making purchases).
But only 30 percent of ChatGPT prompts analyzed by bSemrush could be identified as one of these traditional categories. The other 70 percent of queries were rarely seen in standard search engine requests.
“Many ChatGPT queries represent entirely new types of intent, potentially related to problem-solving, brainstorming, or exploratory inquiries,m” says Semrush.
Large language models seem to be used to create images, develop plans, summarize text, ask for advice, get writing help or brainstorm. As befits a tool designed to create content, that seems to be what many users are doing.
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