Android Phones in February?

One would assume that Android phone developers will want to show prototypes of possible devices at the Mobile World Congress in February. This screen sort is supposed to be one of the concepts.

Keep in mind that this is supposed to be a functional prototype on which the developers and engineers can do their work, not a polished industrial design. That sort of thing almost has to be done before February, if Google is to gin up much buzz.

Android Creates Instant Developer Community

One of the big problems a communications service provider faces is how to leverage the creativity of the Web and apps community to drive service innovation which carriers frankly are ill equipped to undertake. Android basically solves that problem. Developers respond to big opportunities and that is what Android now represents: a chance to develop apps for mobile operators representing 40-some-odd percent of the U.S. mobile population, virtually all of China, one of the fastest-growing global markets, plus the two dominant providers in the trendy Japanese market plus Spain, Germany and Italy, just for starters.

That's an instant and massive developer community at a time when every major communications service provider needs such a developer community allied to it. Google may well disrupt. It also is going to help carriers move ahead on the innovation front in a way impossible on their own.

To the extent that most innovations and applications are going to come from the independent developer community--not from the carriers--this is a very big deal indeed.

That isn't to underplay the role played by developers working for Microsoft or Symbian, either. It's just that leveraging the Linux community adds even more intellectual capital, and capital that heretofore hadn't been deployed to enrich mobile Web apps.

Google Issues: att and Verizon

Google hopes to do to the mobile market what it has helped do to the traditional Internet: bring people closer to content. At an important level, that means Web apps surfing on a mobile should have a consistent, if not identical experience, as the same operation on a notebook or desktop PC.

In that regard, Google is engaged in a genuine coopetition: it needs legacy carriers as partners even as it competes with them. And every potential partner knows that what is good for Google might not be good for anybody else.

Google already has jumpstarted its effort in a big way, picking up China Telecom, NTT and KDDI, plus Sprint and T-Mobile in the U.S. market, T-Mobile Deutschland, Telefonica in Spain and Telecom Italia right at the gate. That gives Google carrier agreements Apple and Microsoft never got that fast. And Google's operating system and platform now are global from the get-go.

That means the carrier blockade is broken. Verizon and at&t might or might not join up with the Android effort. But they no longer can stop it.

Of course, Google will proceed on multiple fronts. It won't get where it wants by forcing everybody to use Android. So it will work with carriers when it can, or work around them if it has to. From a stategic perspective, Google wants its apps and experiences on every device, if possible, with or without Android.

Which means some accommodation with at&t and Verizon is possible, indeed likely, at some point. If Android gets traction at Sprint and T-Mobile, not to mention elsewhere, neither of the two largest providers will want to be frozen out of the action.

And that will be true even if Google ultimately emerges as part of a bidding group, perhaps even a winning group, in the 700 MHz spectrum. There are lots of stakeholders who gain if a robust mobile Web experience can be created. Not the least of which are firmware, chip and software providers from the legacy PC space (Microsoft being the salient exception, as it already is a major and growing mobile OS and application provider.

We should preclude nothing at this point, in terms of Google becoming an owner, at least in part, of a major broadband network; producing its own branded devices; getting "top of the deck" exposure on other devices and operating systems or other as-yet-to-be-developed ways.

Google is determined to be a force in mobile and it has lots of ways to proceed, simultaneously. If its gets what it wants, it won't need its own network, devices or apps. Others will do those things. If Google doesn't get what it wants from others, then it will have to consider creating those capabilities itself. Either way, Google in the game for good.

The only unfolding issue is how a complex set of relationships unfolds. Those who want Google to disrupt less will find that their own actions can help tip Google one way or the other. The same holds true for those who might want Google to disrupt more. If they are willing to commit their own capital, they can nudge Google in that direction.

And keep in mind: major technological innovations tend to achieve less in the near term than most think, but far more in the long term than observers expect.

Good News for Sprint

It's a good thing for Sprint that it is working with Google on a Gphone probably available next year. It might not help with Nextel churn, but it will increase Sprint's attractiveness as a provider of CDMA-based Web devices, which is what I believe the new category will shake out to be. Sprint long has prided itself as a provider of advanced mobile data services so this was almost a "must."

It will be a very tough choice, but I still think Sprint has to proceed with the WiMAX rollout and think seriously about divesting Nextel if that is what it takes. Nextel used to lead the industry in ARPU by quite some measure, but the delta is pretty small, and declining. If that was the reason for the buy, I'm not sure it makes much sense anymore. WiMAX is a better strategic use of capital, and Sprint already is working with Google on that front, in terms of optimizing Web application performance. Well, Google apps at least. But those are some of the more important Web apps overall.

As someone who uses services and devices from at&t, Verizon, T-Mobile and Sprint, Sprint has for some time been on the "switch these two phones to somebody else" list. Right now, the issue is simply that the old plan we use is so cheap, relative to the others, that we put up with the service.

But Sprint's devices are the lightest-used of all the other services, so it is a reasonable trade-off. Also, my wife is such a light user that she doesn't care about features other than "calling." I won't buy phones that don't use SIMs. Data cards suffer from no such criteria, which explains Verizon. Still, I can't see using four providers in 12 months time.

But that's just me. Being part of the Google ecosystem is a good thing for Sprint.

Google Says "No Phone" Right Now

Andy Rubin, Google Director of Mobile Platforms says Google is not announcing today a Gphone. Google has announced the Open Handset Alliance and Android.

Android is an open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications.

The Open Handset Alliance consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC, Sprint and T-Mobile.

The phones will also be available through the world’s largest mobile operator, China Telecom, with 332 million subscribers in China, and the leading carriers in Japan, NTT DoCoMo and KDDI, as well as T-Mobile in Germany, Telecom Italia in Italy and Telefónica in Spain.

"We recognize that many among the multitude of mobile users around the world do not and may never have an Android-based phone," says Rubin. So Google will work to ensure that its services are independent of device or even platform. "For this reason, Android will complement, but not replace, our longstanding mobile strategy of developing useful and compelling mobile services and driving adoption of these products through partnerships with handset manufacturers and mobile operators around the world."

The software developer kit is expected in about a week. Phones built on Android will be available in the second half of 2008.

Why Google Will Be a Mobile Force

Google is poised to charge the mobile Web applications for a very simple reason. Mobile advertising is an ad-supported medium it hasn't yet begun to dominate. Second, Google dominates Web applications, period, according to Net Applications.

And if you believe the mobile Web will be THE Web for billions of users, and an increasingly useful adjunct to PC-based Web apps for billions more, Google has to play.

New Direction for Google, Sprint, Clearwire?

The only clear and unambiguous statement one can make about Google's mobile aspirations is that mobile advertising is key to Google's future growth. Everything else is open to discussion. And even as speculation remains about Google's possible interest in owning 700 MHz spectrum or even designing its own mobile devices, new possibilities continue to arise.

Under pressure for failing to protect the business it has got, Sprint executives are likely to consider some alternative future for the WiMAX network it has been touting as its fourth-generation network. Finding some way to monetize and offload the asset are among the obvious options. Merging the WiMAX assets with Clearwire is one option, though doing so without monetizing the restructured asset won't help Sprint very much, if the attempt is to lighten the capital spending and management attention burdens.

Sprint could do so if it spun off the WiMAX network in some way. And that's where Google has yet another option. The problem with owning 700 MHz spectrum is that service can't be provided until the network is built, requiring more cash and more time. Google might not want to wait.

The WiMAX network will be commercially viable long before any 700 MHz network will. So add more more wrinkle to the "what will Google do in mobile" speculation.

At this point it also seems safe enough to assume that some sort of reference design and operating system are under development, even if Google does not itself roll out its own phone. Separately, Google also is maneuvering to get prominent play for its mobile-optimized applications on existing devices and networks. And none of the tactics and strategies are mutually exclusive. Google might do some or parts of all of them.

Google Talks to Verizon and Sprint

Google is in advanced talks with Verizon Wireless to put its applications on Verizon phones, according to the Wall Street Journal. Google reportedly also is also talking to Sprint Nextel. The talks appear to center around carrier licensing of software and anoperating system that would power a Google-optimized mobile device.

Such devices are expected to cost less than similar handsets, as part of a "Google everywhere" strategy not built on handset sales or recurring service provider revenue streams.

Want a GPhone? You Have to be a Developer

A UBS analyst has confirmed that Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by Google. The phones are reportedly going to ship by the end of this year. But the phones will only be going to development partners. The move would suggest that Google is more interested in an operating system for mobile devices than making actual devices itself, as most observers would guess, if given a choice between those two avenues as most likely.

But development of the operating system does not preclude the possibility that Google might want to have its own name plate on devices built on the operating system.

“These initial phones are not going to be for sale,” says Benjamin Schachter, UBS analyst.

Verizon Shows its Hand: Four New Phones

We will start to see what Verizon ihas been thinking as it reportedly turned down the iPhone and the rumored GPhone as well. There are business model issues to consider, of course. But there also has been speculation that Verizon had something in mind to satisfy the iPhone segment of the market.

Perhaps we will start getting our answers soon, as Verizon has introduced four new phones with high visual appeal, built by Samsung, Research in Motion and Lucky Goldstar.

The new Samsung Juke, BlackBerry Pearl, LG Venus and LG Voyager are being launched simultaneously. That's sort of like responding to a cannon shot with a salvo.

The "Juke," Verizon's name for the Samsung U470 and reportedly features 2 GBytes of storage, A2DP Bluetooth and a 1.3 megapixel camera. The Juke will be sold exclusively by Verizon Wireless and will be available in blue, red and teal at launch.

BlackBerry will contribute a new Pearl model with a 2 megapixel camera, A2DP and a 3.5mm audio jack. Tinted silver, a color exclusive to Verizon Wireless, the BlackBerry Pearl 8130 has built-in GPS.

The dual screen "Venus" slider by LG features a miniSD expansion card slot, A2DP, a 2 megapixel camera and touchscreen capabilities, including vibration feedback. Available in both black and pink, it features one screen with vibration feedback. It also offers a microSD memory port that accommodates up to 8 GB of expandable memory.

The LG Voyager features a large external touchscreen and a QWERTY keyboard, plus a second screen. Verizon says the phone will feature a full HTML browser, microSD expansion card, 2 megapixel camera, A2DP and built-in stereo speakers. The Voyager will be available exclusively from Verizon Wireless. There is a removable microSD memory slot that holds up to 8 GB of memory.

Juke, an ultra-narrow phone that comes in three colors and is shaped like a chocolate bar, is said to be aimed at fashion-conscious users who don't need heavy email or Web surfing. Voyager most nearly squares up with the iPhone, but also appears better suited for heavy email and text usage. The new Pearl appears aimed at work users who want to carry the same device with them in their roles as consumers.

Verizon Wireless has not given exact pricing beyond saying each phone would target a different segment and range from under $100 to about $400.

3G GPhone?

Now that Adsense for Mobile is launched in 13 markets, the next issue is whether, or when, Google will launch a branded handset, and whether it actually will bid to own its own U.S. mobile broadband network.

DigiTimes says Google is pondering both EDGE and 3G versions of its branded handset. And DigiTimes says it has been told Google might opt for 3G. A switch from EDGE likely would push back the introduction into the first half of next year instead of this year.

High Tech Computer is said to be the manufacturing contractor for the Gphone.

3G would make lots of sense for a device so Web browsing centric.

Lots of Detail for a Phone That Doesn't Exist...

...and which some doubt makes sense. Still, there's growing evidence that mobile software developers are working on services and tools they hope will be packaged with a wireless operating system under wraps at Googleplex and they've been sworn to secrecy, says Business Week reporter Olga Kharif.

Among them: Plusmo, a Santa Clara (Calif.) company that pulls together blogs and news items and sends them to cell phones. Nuance Communications, a Burlington (Mass.) maker of speech-recognition software used in mobile directory assistance services.

Another startup said to be working with Google is 3Jam, a software maker in Menlo Park, Calif., that lets users send text messages to groups of friends.

Google's platform is said to consist of an operating system, mobile versions of Google's existing software, and built-in developer tools. Google is expected to offer an open application programming interface as well.

Since talk of the gPhone emerged, developers whisper that other companies, including Apple, may open their mobile-software platforms to programmers.

Part of that excitement stems from the possibility for developers to tap a new revenue source: mobile advertising, instead of user subscription fees.

Or Maybe Google Phone Looks Like This...

Who knows? The point is that Google probably has to get involved with handsets at some point, just as Microsoft now has to supply phones, to get other things done. Google wants to stimulate mobile search so it can sell more contextual ads based on location. Microsoft wants to sell more unified communications applications. Each might have to play in the device arena as part of a broader effort to meet a business objective. Voice is just something people expect a mobile to do, even if the supplier objective really is revenues built on mobile search and advertising.

GooglePhone? GPhone?

Since late 2006, there has been speculation that Google is prototyping a Google mobile phone, optimized to run Google apps, enable communications between Gtalk users and operate as a standard mobile phone as well. The speculation then was that a launch could occur in 2008.

The rumors are out again, suggesting a device that could sell in the $100 range, not to compete with the iPhone but rather low-cost PCs and other Web-capable devices. The device supposedly is powered by Linux, includes global positioning satellite capabilities, and of course will be optimzied to run Google Maps and other Google software.

Google is said to be showing the prototype to cell phone manufacturers and network operators as it continues to hone the technical specifications that will allow the phone to offer a better mobile Web browsing experience than current products, even the Wall Street Journal has reported.

Perhaps more surprisingly is the apparently-serious talk that Google might try an ad-support model. Maybe someday. That strikes me as requiring too great a change in end user behavior. People don't mind paying something for calling. A more logical approach is a simple flat fee plan for data network usage, including IP-to-IP calls using the data plan, and some for-fee charge for calls that have to terminate on existing mobile and wired networks.

There is a rumor about T-Mobile being a network partner, but that is curious since T-Mobile's data network would provide a horrible end user experience. Perhaps T-Mobile is thinking about a dual-mode approach with connectivity at T-Mobile Hotspots. Despite that, T-Mobile has the most to gain, as it needs to do something to break out of its fourth-place spot in the U.S. mobile market.

Such a GPhone or Google Phone would aim for the "Internet in your pocket" segment of the market, with a heavy emphasis on how it can be a platform for contextual advertising based on user location, not just past behavior. There's always some risk when a supplier tries to create a new segment in the device category. But Apple has done it with the iPod and now with the iPhone.

The Google Phone would have to pioneer another new segment in the handset category as well. That's always challenging. But mobile search is a big deal for Google, providing huge incentives to prime the market.

This image, by the way, is just one conception of what such a device might look like.