Junction Networks Adds Standard Conferencing Features

Junction Networks has added new features to its business voice service packages at no additional cost, providing users features they have asked for, the company says.

“Our goal is to deliver the most cost effective, business-class phone service for 5-100 users. Now, our customers benefit from more features like conference bridging for 15 people and acd queues while still paying under $20 per user, monthly,” stated Michael Oeth, CEO of Junction Networks.

The "Small Business" OnSIP package, which costs $99.95 a month, now includes 15 voicemail boxes; four attendant menus; four groups; a conference bridge and an ACD (automatic call distributor) queue.

The "Medium Business" package, selling for $199.95 a month, now includes 50 voicemail boxes,
six  attendant menus, six groups, five conference bridges and two ACD queues.

The OnSIP Conference Bridge has also been reduced to only $19.95 per month, with a 15 user limit.

The changes are based on customer feedback, especially demand for conferencing features.

The enhancements are examples of two fundamental trends. First, IP telephony providers continually strive to provide more value to their users, often at no incremental cost, sometimes at low cost.

Second, end user demand for conferencing features illustrates the more-important role one-to-many and many-to-many communications now are assuming in the business world. Though much voice and email communications continues in one-to-one mode, lots of other activity has moved to one-to-many channels. Blog posts, microblogging, social network updates and podcasts, for example, are augmenting traditional one-to-one communications.

Where is Unified Communications Going?

It looks like we are in the midst of yet another acronym cycle in the unified communications business. Nobody really likes "VoIP" or "IP communications." UC had been the preferred term until a year or two ago. "Collaboration" is the term some prefer. But there are other candidates.

Some people use the term "UC4" to describe where the next wave might be building for "unified communications, collaboration and contact center." And that wave is supposed to feature tighter communications integration with key enterprise software and job functions, as well as more use of video communications and mobile devices.

To be fair, people don't agree on what "collaboration," "unified communications" or "communications-enabled business processes" actually mean. All of those phrases include elements of VoIP, audio and video conferencing, presence, instant messaging, email, voice mail, mobility, business phone functions, unified messaging and the ability to initiate and receive voice and other communications from inside a consumer or business application.

As a general rule, when something doesn't sell well, it gets rebranded. Other times, marketing staffs want to refresh an existing product, or create a different spin, to play to a particular provider's strengths. Sometimes the buyer value proposition changes, so marketing pitches are adjusted to match the new end user priorities. Perhaps some of all those drivers now are at work.

Gartner Drops "Unified Communications" from 2010 "Top 10" List

Unified communications, which was on Gartner's "top 10" trends list for 2009, has been dropped from the 2010 list, which moves "cloud computing" to the top spot. 


People will disagree about what that means, but no trend remains "top of mind" forever. Nor is the ranking an indication that UC is unimportant, simply that it might not be among the most-important priorities for the coming year.


It might simply indicate that most enterprises have figured out what they want to do, for the moment. 


It might indicate that computing architecture, and issues related to computing architecture, which always are top concerns for enterprise IT staffs, once again have moved to the forefront, and that "voice" issues related to IP telephony are largely in an advanced stage of deployment. 


In fact, four of the top-six issues are directly related to remote computing capabilities. 

What Google Could Do with Gizmo5

Google has bought Gizmo5, an IP communications firm with a deep understanding of Session Initiation Protocol, which has been adopted globally by communications firms as the protocol for handling IP-based communications including voice, video and messaging.

That of course means Google could do lots of things. The "grabber" headline might be that Google now wants to "out-Skype" Skype by introducing a feature-rich calling service able to communicate with standard telephone devices, but also allow all sorts of rich and affordable features for IP-enabled devices on broadband networks.

According to that logic, Google might be readying a disruptive global calling service aimed either at Skype or at the global tier one telecom providers, either mobile or fixed.

But Google has other options as well. Those options might make as compelling headlines, but could make virtually any Google application more compelling.

In any of a number of scenarios, Google might be looking at anything but becoming a challenger to traditional telecom services, and maybe not even a direct challenger to Skype. The value of SIP is that it can "communications enable" virtually any Web application.

It could add voice communications, video or audio conferencing, messaging or other message and call handling features to any other Web-based application. As eBay once described the upside when buying Skype, voice communications could be added to any potential eBay transaction.

That didn't materialize, but the point is that SIP will be easy to integrate with Web applications and global IP communications in the way communications service providers are used to providing it.

In the perhaps more likely scenario, Google would work to embed rich communications into any number of its applications. In its mobile search efforts, Google would be able to create a location-based search experience that included one click calling, for example.

The same would be true for its mapping and turn-by-turn communications feature for Android mobile devices.

SIP could help Google embed live communcations links in Google Docs, or Wave, allowing real time communications to be a simple one-click feature of collaboration.

The point is that Google likely is not looking at anything so pedestrian as a "Skype killer." Embedded voice, messaging and video communications might be a very attractive feature for any advertiser using any Google application as an ad venue.

In any of these scenarios, Gizmo5 brings Google, and Google Voice, the ability to embed communications in nearly every application. It is the mass market equivalent of "communications enabled business processes" in the enterprise space.

Sure, Google might leverage the Skype style communications to enhance Google Voice. But it seems unlikely to me to stop there. As VoIP proponents always have argued, the real value lies not in free or cheap calling, but in changing the nature of the communications experience. In all likelihood, Google is thinking that way.

How Junction Networks Deals with Traffic Pumping

Google Voice recently has drawn attention from the Federal Communications Commission for its practice of blocking calls to some high-cost telephone numbers used by free conference calling sites. And it appears Google Voice is not the only provider of affordable calling services that finds the high-cost numbers a problem.

Junction Networks, a provider of hosted business IP telephony, has taken another tack, announcing that it will begin charging a higher fee for outbound calls to those exchanges.

“Free conference calling and other ‘traffic pumping’ services exist because the current carrier compensation system allows rural carriers to pass extremely high fees on to other carriers, who often cannot come close to recovering the cost of calls,” says Rob Wolpov, president, Junction Networks. “As a result, we have been left with an overwhelming increase in fees for calls to a number of rural locations where these services operate.

“In order to maintain our low-cost business VoIP options and at the same time, allow our customers to call any number they choose, we have decided to charge the market rate for calls to the designated areas used by these services," Junction Networks now says.

Free conference calling services, adult chat lines and other “traffic pumping” services are often reached through the telephone exchanges of very small, rural operators. "In a legal but questionable arbitrage scheme, these calling services choose these rural exchanges precisely for their high termination charges -- the fees that sending carriers pay them to complete (terminate) the calls," says Wolpov.

Charging as much as 20 times the typical domestic termination rate, the rural telco then splits the profits with the service. While GoogleVoice has responded by blocking calls to those numbers, Junction Networks prefers the alternative: allowing customers to continue using these services at their discretion, but paying the actual cost of such calls.

Under the newe plan, Junction Networks customers can control the cost of any calls costing more than 2.9 cents per minute by simply completing an online extended dialing form.

Such traffic pumping schemes are expected to be addressed at some point. For the moment, blocking is seen as the lesser evil for some service providers who do not make a living from call termination, though cost-based pricing will make more sense for firms that do charge for calling services.

Google Voice arguably has a different problem. It provides Web-enabled calling features that sometimes require call delivery to such telephone numbers. Sometimes Google Voice provides the actual outbound call origination, rather than processing inbound calls to a user's own telephone numbers. When originating calls to the high-cost terminations, Google Voice has no direct revenue model at all.

Will Click-to-Connect applications Replace IVR?

Yes, says Sorell Slaymaker, Unified IT Systems VP. The reason is that most consumers initiate their contact to a business using the web and then switch to some other channel only if the web does not solve whatever need, issue or problem needs to be solved.

Compared to using a phone for initial contact, "web with click to call" can store information, so it does not have to be rekeyed. The equivalent of cookies is not available when initiating a session using phone methods, he argues.

The other advantage is the ability to push content while talking, he says. Visual communication is richer and quicker than audio communication, and putting the two together optimizes the efficiency and effectiveness of communication.

What Will Enterprises Buy in 2010?

It always is dangerous to make predications about what enterprises will do when extrapolating from what they did last year, and what executives say they will do in the coming year, and doubling difficult at transition points, which is where enterprise IT managers likely will find themselves in early 2010.

As IT spending clearly was under pressure in 2009,. the issue is how much growth will happen in 2010 as postponed projects must be started, and how much top-line revenue growth enterprises actually can eke out, since it is hard to see a sustained increase in IT spending without top-line revenue growth. Up to this point in 2009, profitability increases at most enterprises have come because of cost cutting, not revenue growth, and that cannot continue indefinitely.

Investments for cost cutting for that reason appear to have been a big priority for enterprises in 2009. About 24 percent of those polled say cutting telecom and network costs were a critical priority, and 48 percent say  it was a high priority.

But some underlying trends likely will re-emerge in 2010. Data center consolidation has been a high priority for cost and disaster recovery reasons, with 24 percent of respondents. saying that is a “critical” priority and 43 percent saying it is a “high” priority.

About 40 percent of enterprise executives say mobility, collaboration and voice over IP continue to be high or critical priorities.

Desktop IP telephony migration continues, while other VoIP technologies of high interest also will get attention. Some 34 percent of enterprises say they already have implemented or are implementing desktop VoIP, and an additional 14 percent are expanding or upgrading their VoIP environment.

IP conferencing, including Web, video, and audio, while not yet implemented widely, have high interest as well. 

Cost savings, faster communication, and decision speed are values that drive UC adoption, says Ellen Daley, Forrester Research analyst. UC adoption continues to see traction, as well. About 21 percent of firms report that they are already, or are currently implementing, a UC solution, while nine percent are expanding or upgrading their current UC solution.

About 15 percent say they are piloting one. An additional 39 percent of firms are interested in or are considering UC solutions.

The top motivation for adopting UC is cost savings, followed by increasing communication between users. It appears enterprise executives are more comfortable with UC as well.

Some 51 percent of executives say they understand how UC will affect the way their companies do business. Still, about 32 percent of respondents say they still have some questions about UC value.

Integrated voice, email, and instant messaging top the list of the most desired features for UC.

Web conferencing and audio- and videoconferencing capability come in second while presence, allowing others to see coworkers’ status, comes in third.

Almost half of enterprises buy managed services, and though cost savings are a factor, freeing up time to focus on core business issues has grown as a driver of perceived value.

About 62 percent of respondents say that they have already purchased or are interested in purchasing managed or outsourced telecommunication services.

Unlike in past years, the top reason isn’t cost savings, although it is still high on the list. Instead, firms are opting for managed services to enable them to focus on their core business competencies.  

Telecom and network buyers are also interested in managed services beyond physical networks and telecom services like multiprotocol label switching. Web conferencing and or collaboration are the most popular managed services among respondents.

About 52 percent of those polled say they are very or somewhat interested in the technology.

Firms also are interested in network-based security services (46 percent), storage and backup services (44 percent) and data center services (43 percent).

About 51 percent are using IP technologies for contact centers. About eight percent are piloting IP contact center implementations, 31 percent are implementing now and

12 percent say they are upgrading or expanding their existing IP contact center capabilities.

So far, though, enterprise executives have lukewarm interest in hosted contact center solutions, Daley says.

Close to half of firms (49 percent) expect their overall number of contact center seats to remain about the same over the next year, with similar portions either increasing (23 percent) or decreasing (24 percent) seats.

Outsourcing of contact center seats is a different matter, though, says Daley. About 30 percent of firms report planning to outsource more of their contact center seats, while 51 percent of firms anticipate no change.

Both MPLS and Ethernet wide area networks are popular. About 36 percent of those polled say they already have completed their firm’s migration to MPLS. Ethernet adoption is which is growing fast as well, but has not yet reached use of MPLS, Daley says.

Managed MPLS is also popular, with 30 percent of firms already using it, and 22 percent of firms using managed Ethernet service.

Cost is the most important criterion when choosing landline data service providers, respondents say. About 60 percent of buyers say that is a very important consideration.

Service level agreements are important to 49 percent of respondents. Vendor pricing models, especially clarity on service elements and options, are very important to 43 percent of buyers.

Nearly 65 percent of respondents say they have, or are implementing, wireless local area

networks. And while SMB respondents generally are not that interested in public data networking, enterprise executives are much more interested both in fixed WiMAX (23 percent) and mobile WiMAX (25 percent) of respondents.

The majority of respondents have deployed wireless email or BlackBerry applications. Customer-facing applications dominate, though there is interest in line-of-business apps as well, though little buying as of yet, says Daley.

The majority of enterprises buy vendors’ mobile versions of existing packaged applications (41 percent), but a large portion also are developed in-house (35 percent) or are custom-built by third parties (33 percent).

Cost is the most important criterion (68 percent) for choosing a mobile network service provider, followed by domestic coverage (56 percent).

How Not to Sell Hosted VoIP to Smaller Businesses

The single biggest mistake retail providers make when trying to sell hosted IP telephony to small and mid-sized businesses is that salespeople start with features, when they should start by reassuring buyers that “it is a reliable phone system,” Savatar VP Mike Ahearn told an audience of small telcos and cable companies attending a MetaSwitch marketing seminar.

The sales pitch has to begin with “it’s a high-quality phone system that is reliable and lets you keep your phone number,” says Chris Carabello, Meta Switch marketing director. In fact, establishing this lead proposition is so important retail sales personnel should establish that fact even before going to the “it will save you money” pitch.

Only after those two positioning efforts should sales personnel then add that hosted IP telephony “makes your life simpler.” The very last thing that should be discussed is that IP telephony offers new features.

And even then, when working with small business customers, even the discussion of new features should focus on a few new features that might appeal to the particular prospect.

That often is the reverse of the pitch made by many sales people, who lead with features first, says Carabello. The key message sometimes occurs at the very end of a discussion, but it needs to be delivered right up front, he adds.

It might seem unnecessary to emphasize that the product is “a managed, hosted IP telephony service that allows you to make and receive calls on IP phones or your computer,” but potential buyers are being asked to make a change in behavior that automatically raises the question of how well it will work.

And though there is greater understanding now that hosted IP telephony actually works, possibly 22 percent of potential buyers continue to think VoIP suffers from major quality of service issues, says Ahearn. As many as 28 percent to 32 percent of potential buyers with 100 or fewer employees might believe that, so take the issue head on, right away, he adds.

The important implication is that every prospect has to be reassured, right up front, that “it works.” Conversely, “cost savings” are generally seen as an IP telephony value.

And though hosted IP telephony obviously provides a path to selling many other services that could range from Web hosting to email and data services, “make the hosted telephony sale first, then up-sell later,” suggests Carabello.

The generic pitch should begin with the notion that hosted IP telephony “is an easy to manage phone system that will save money and help you run your business more efficiently,” says Ahearn.

Only after that is established should the salesperson move to the fact that it uses the Internet connection to make calls. And since most small businesses buy on the basis of a basic “cost per employee per month,” emphasize that hosted IP telephony offers a lower cost per user per month than the existing solution.

But there is one prevalent fact that suggests a simple SIP trunking offer will resonate with small businesses who already have invested in IP PBX gear. Ahearn points out that the trunk-to-phone ratio for smaller businesses is pretty close to 1:1. But an IP phone system really does quite well with a 4:1 concentration ratio.

Firms with four to seven employees report buying one to 1.2 trunk lines for every phone in use. Firms with eight to 10 employees report having 0.6 to 0.7 trunk lines for every phone in service.

Organizations with 11 to 20 employees report having 0.5 to 0.6 trunk lines for every phone. Firms with 20 or more employees say they have about 0.4 trunk lines for every phone.

The implications are fairly clear. Organizations that need to support between a few trunks and 14 PBX trunks are vastly over-provisioning trunk capacity. The typical organization using IP phones can get along fine with a 4:1 ratio of phones to trunks.

For a firm supporting six phones, and buying six trunks, an alternative SIP trunk strategy could save as much as $1,915 a year.

An organization requiring 14 trunks could save $2,205 a year by swapping SIP trunks with a 4:1 concentration ratio for PRI trunks that are provisioned at a 0.4 concentration ratio of phones to trunks.

The clear implication is that a small organization can save money immediately by replacing PBX trunks with SIP trunks.

83% of Enterprises Have Deployed Unified Communications

About 83 percent of 745 North American enterprise and mid-market executives have unified communications capabilities in place, or are planning to, while 17 percent report they still are not interested, says Henry Dewing, Forrester Research analyst.

Web conferencing and collaboration services, though, are seen as a priority by 55 percent of SMB respondents, as well as storage and backup services, also seen as a priority by 55 percent of SMB respondents.

Integrated communications that unify voice, email and instant messaging are the most-wanted capabilities, with twice the number of executives saying that is important, compared to other features such as presence, integration with business applications, can conferencing capabilities.

That isn’t to say there is little or no interest in features such as desktop call control or mobile integration, but that demand for those features is about 2.5 times less important than unified handling of voice, email and IM traffic.

And while demand for specific features is relatively unevenly distributed, the business value drivers are fairly broadly distributed. Saving money, providing better customer service, improving communication flows and saving time all are cited as key values.

At a time of very-tight information technology budgets, more than a third of respondents say they are hiking spending on hardware, servers and desktop software. About 15 percent report they are increasing spending for managed UC services.

The situation at small and medium-sized businesses and organizations is a bit different, as you might suspect. Where 83 percent of enterprises have unified communications projects in place or in progress, only about 24 percent of SMBs say that is the case at their organizations.

And about 20 percent of SMB executives surveyed say they really have no interest in UC.

And though it seems logical to many of us that SMBs remain prime candidates for hosted services that avoid major capital investments, most SMB executives say they are more interested in premises-based solutions.

When asked how interested they are in buying a managed UC solution sometime in the next 12 months, 56 percent of SMB executives say they “are not interested.”

About 21 percent say they are “somewhat” interested while four percent say they are “very interested.” About 11 percent of SMB executives surveyed by Forrester Research say they currently are using a hosted UC solution.

So it appears industry advocates have some ways yet to go in convincing SMB executives that hosted UC solutions are a better approach than premises solutions.

Recent surveys of IP telephony adoption by SMBs have suggested a similar attitude towards hosted IP telephony as well. About a quarter of SMB executives say they would consider a hosted IP telephony solution, while about three quarters still say they would be more comfortable with a premises-based solution.

Call it habit, inertia or lack of trust. SMB executives still have not embraced hosted IP telephony at rates many of us expected. Some have suggested that fear about making a mistake with a mission critical tool is compounded by fear of choosing the wrong supplier.

Extreme fragmentation of the supplier base, as also is typical of the information technology support business, means no single name generally stands out—in the service provider space—as a “logical” supplier of IP telephony or unified communications.

On the other hand, buyers seem more familiar with the brand names of the firms supplying them phone systems, which then are likely vehicles for a move to IP telephony or unified communications as well.

So far, the hosted IP telephony industry does not seem to have tipped the scales, though one might argue that 25 percent penetration of the customer base for a relatively new solution is not shabby.

Google Voice has 1.4 Million Users

Google Voice has 1.419 million users, some 570,000 of which use it seven days a week, Google says, in information Google apparently released accidentally in a letter to the Federal Communications Commission and discovered by Business Week before the information was discovered and removed.

The early version of the documents also suggested Google has plans to take Google Voice global. Google apparently said it already has signed contracts with a number of international service providers.

How Do You Measure the Value of Something That Has No Price?

Global end user spending on communications services (voice and data, not entertainment video) runs about $1.8 trillion a year or so, one can extrapolate from the most-recent International Telecommunicatons Union statistics.

Fixed line voice probably sits at about the $740 billion range in 2009.

Infonetics Research says VoIP services bring in $21 billion for service providers in the first half, so assume an annual total of $42 billion. Assume 16 percent of those revenues are for trunking services of one sort or another and voice revenues might hit $35 billion or so for the full year.

That suggests VoIP services represent about 4.7 percent of total global voice revenues in 2009.

The point is that VoIP remains a relatively small portion of global voice revenues. But the situation is more complicated than simply how VoIP stacks up as a revenue driver. The larger problem with voice revenues, as everyone agrees, is that it is trending towards becoming an "application," not a service. That means it will sometimes be provided "at no incremental cost," or at "very low incremental cost."

The value VoIP represents cannot be strictly measured using "revenue" metrics, anymore than the value of email or instant messaging or presence can be measured by revenue metrics. Probably all that anyone can say with some assurance is that the value VoIP represents is greater than five percent of the total value of voice communications, as many sessions occur on a "non-charged" basis.

Many years ago, consumers got access to email in one of two ways. They got email access from their employers, or they bought dial-up Internet access and got their email from their ISPs. In neither case has it, or is, possible to calculate the economic value of email, as the measurable "product" for a consumer was the value of the dial-up Internet connection.

Business value is even harder to calculate, as organizations can buy software and hardware to host their own email, and then buy access connections that support any number of applications, without any specific fee required to host email services.

The larger point is that, in future years, the service revenue attributable directly to voice services will be a number that might remain flat, might grow or might shrink. If voice revenues ultimately shrink, as they might in many markets, or if VoIP replaces TDM versions of voice, that will not necessarily mean that people are talking less, or that the value ascribed to voice is less.

It simply will mean that the value is only indirectly measurable. Only one thing can be said for sure. Markets whose products cannot be directly measured will not be measured. The first sign of this is the increasing use of metrics such as "revenue generating units" or "services per customer" or "average revenue per user."

At some point, though it might still be a measurable quantity, the value of voice services will be only partially represented by "service" revenue. It's tough to measure the value of something that has no specific "incremental cost."

So what will market researchers and agencies do? What they have done before: they will measure the value of some associated product that does have a market price. They will measure the value of purchased access connections, rather than particular applications, much as one could measure ISP access subscriptions, but not the value of email.

Pandemic Would Impair Residential Broadband, GAO Says

In a serious pandemic, residential Internet access demand is likely to exceed the capacity of Internet providers’ network infrastructure, says the Government Accountability Office. That means enterprise and government disaster recovery efforts that depend on residential broadband connections may not work as planned, GAO warns.

In a serious pandemic, U.S. businesses, government agencies and schools could experience absenteeism (or forced dispersal of workers as precautionary measure) that could reach 50 percent or higher ranges, thereby displacing Internet access demand from normal daytime sites to homes, says the Government Accountability Office.

But residential broadband networks are not designed to handle this unexpected load, and could interfere with teleworkers in the securities market and other sectors, according to the Department of Homeland Security.

Oddly enough, robust network neutrality measures, such as forbidding any prioritization of bits, could render impotent one obvious way of handling the sudden explosion of traffic.

"Private Internet providers have limited ability to prioritize traffic or take other actions that could assist critical teleworkers," GAO says. "Some actions, such as reducing customers’ transmission speeds or blocking popular Web sites, could negatively impact e-commerce and require government authorization."

In other words, laws and rules that forbid "packet discrimination" would impair ability to prioritize more-important work-related uses of the residential Internet.

"Increased use of the Internet by students, teleworkers, and others during a severe pandemic is expected to create congestion in Internet access networks that serve metropolitan and other residential neighborhoods," GAO warns.

"Localities may choose to close schools and these students, confined at home, will likely look to the Internet for entertainment, including downloading or 'streaming' videos, playing online games, and engaging in potential activities that may consume large amounts of network capacity," GAO says.

"Additionally, people who are ill or are caring for sick family members will be at home and could add to Internet traffic by accessing online sites for health, news, and other information," GAO adds. "This increased and sustained recreational or other use by the general public during a pandemic outbreak will likely lead to a significant increase in traffic on residential networks."

"If theaters, sporting events, or other public gatherings are curtailed, use of the Internet for entertainment and information is likely to increase even more," GAO says. At-home workers will only compound the problem.

Oddly enough, the mechanisms ISPs could use to prioritize bandwidth so that a suddenly-scarce resource can be managed are precisely the tools strong "network neutrality" forbids.

"A provider could attempt to reduce congestion by reducing the amount of traffic that each user could send to and receive from his or her network," says GAO. "Such a reduction would require adjusting the configuration file within each customer’s modem to temporarily reduce the maximum transmission speed that that modem was capable of performing—for example, by reducing its incoming capability from 7 Mbps to 1 Mbps."

"However, according to providers we spoke with, such reductions could violate the agreed-upon levels of services for which customers have paid," GAO points out.

And that is even before any new regulations that specifically would outlaw packet shaping that could, for example, limit video streaming, gaming, and peer-to-peer and other bandwidth-intensive applications during daytime work hours, when teleworkers will have an arguably greater need to maintain functioning connections for voice and data operations essential to their work.

Overly-casual positioning of the need for "packet equality" rules can be dangerous, as the GAO points out.

Wirefly’s Top 10 Most-Anticipated Cell Phones

In a major change, the top-two "most anticipated" new mobile devices are made by Motorola. That hasn't happened for quite some time, and will be a huge test of Motorola's decision to rely on Android as its ticket back into the top ranks of manufacturers of "hot" devices.

The launches are equally important for mobile service providers, who have found devices to be primary ways of differentiating their services. We'll have to see, but it is possible, perhaps likely, that a key new feature of the top-two Android devices will be their methods of integrating contact information and status updates across applications. That's an angle on "unified communications" we have not seen so much in the mobile arena.

Here's Wirefly's ranking and commentary.

1. Motorola Droid (Verizon Wireless) - The most anticipated cell phone launch of the season is just days away, but the hype for this the Motorola Droid smartphone has been building for quite some time.  Verizon Wireless has invested heavily in a national “teaser” marketing campaign, while keeping the details about this Android-based device close to the vest.  The Droid is the first commercial phone released with the new Android 2.0 platform, and has been dubbed the “iPhone killer” by many a technology-writer.  Verizon Wireless is stoking the fire with a campaign that touts all the things the Droid does that the iPhone doesn’t – from running multiple apps, to a full slide-out keyboard, to changeable batteries and memory to a 5.0 megapixel camera that takes photos in the dark.

2. Motorola CLIQ MB200 (T-Mobile) - The highly-anticipated Motorola CLIQ is the new king of the T-Mobile Android smartphone lineup, and the first since the original G-1 to have a full slide-out keyboard.    What really makes it buzz-worthy, though, is that it utilizes the new MotoBlur user interface that syncs your social media, contacts, and e-mail in real time, providing instant access to the latest happenings and messages from friends.  (The Cliq is currently available to existing T-Mobile customers, however, new customers will not be able to purchase the device until November 2nd, and therefore, it still garners a spot on our top picks.)

3. Samsung Moment (Sprint) - Sprint’s second Android device, the Samsung Moment, mark’s Samsung’s entry into the Android smartphone market with a full slide-out keyboard and a first-of-its-kind AMOLED touch screen, providing unprecedented brightness that’s also kind to your battery life.

4. LG Chocolate Touch (Verizon Wireless) – The LG Chocolate is an iconic Verizon Wireless phone, and this new touch version should be even sweeter than its predecessors.

5. Samsung Behold II (T-Mobile) – The Behold II is the sequel to the very successful Samsung Behold but with one MAJOR difference - the latest version runs on the Android smartphone operating system.  The Behold II also features a "cube menu" that provides quick access to six multimedia features at the flick of a finger: music, photos, videos, the Web, YouTube, and Amazon MP3.

6. HTC Desire 6200 (Verizon Wireless) – Verizon Wireless is making headlines with the Droid, but is expected to follow quickly with a second Android-powered smartphone dubbed the Desire.  The Desire will not have a keyboard, and will boast HTC’s touch screen “Sense” interface that has won rave reviews on the HTC Hero.  

7. Sprint Palm Pixi (Sprint) – The Sprint Palm Pixi is being touted as a tiny, sleek webOS-based handset that offers many of the same features and functionality as the Pre without the hefty price tag.

8 . BlackBerry Storm 2 (Verizon Wireless) – This next generation of the touch screen BlackBerry Storm looks similar to the original model on the outside, but boasts notable improvements on the inside such as a Wi-Fi radio, sleeker design, and an improved SurePress typing system.

9. BlackBerry Bold 9700 (AT&T & T-Mobile) –This smartphone is an updated version of the high-end Blackberry Bold that hit the market last year.  It is thinner and lighter with a faster Web browser than its predecessor and replaces the original Bold's track ball with an optical track pad.

10. LG Shine 2 (AT&T) – The successor to the immensely popular Shine; but as its name indicates, it promises to be twice as sleek and sexy.

For Lots of People, This Will Be Unified Communications

Email Remains Enterprise Collaboration Killer App

Email remains the enterprise collaboration "killer app," according to a new Forrester Research survey of some 2,000 enterprises (click image for larger view).

And despite the hype, most "Web 2.0" applications are not widely adopted, the survey finds. In fact, email, word processing, Web browsers and spreadsheets are the top four applications used by information workers, the survey finds.

But even among those apps, the level of involvement or expertise varies widely. While 60 percent of employees use word processing daily, only 42 percent actually
create documents.

Most other applications are used by only a minority of information workers.

One clear area of demand, though, is smartphones. The survey suggests that only about 11 percent of information workers actually use smartphones now, but 33 percent of respndents say they use a personal mobile phone for work purposes.

About 21 percent of respondents would like to get email outside of work, and 15 percent would like email on a smartphone.

· Collaboration tools are "stalled out", says Ted Schadler, Forrester Research analyst. Collaboration tools are important for people on a team, particularly if that team is distributed across many locations, he says. But the tools are not widely adopted.

Only 25 percent of enterprise information workers uses Web conferencing and
one in five uses team sites.

That leaves email with 87 percent adoption as the default collaboration tool for most people.

Forrester surveyed 2,001 U.S. information workers as part of the study, focusing on
employees of organizations with 100 or more employees. About 44 percent of respondents indicated they work at organizations of 5,000 or more employees.

Still, it’s really location flexibility that matters most to employee productivity, and laptop users at
companies with wireless access and secure network access benefit from that.

Telework is on the rise, poised to grow to 63 million U.S. information workers by 2016, says Schadler.

Consumers Don't "Want" UC, But they Use It

Unified Communications is one of those buzzword terms people in the communications use, but doesn't necessarily resonate with consumer users. That doesn't mean consumers do not like and use UC, they just don't think about it as "UC."

More often than not, "UC" masquerades as "cool apps" that allow users to manage their communications, voice mail, video services email and other messages. These days, that value is available in the form of mobile apps downloadable from a mobile app store.

That's why users are spending more time checking out apps that actually are forms of UC, even when those apps aren't pitched as being "UC" apps.

Comcast’s mobile application for the iPhone and iPod Touch is an example. The Comcast app  provides one-stop access to key features of Comcast Digital Voice, Digital Cable and high-speed Internet services.

It allows to read and compose emails from Comcast.net, listen to home voice mail from one mailbox, manage landline voicemail through a visual interface, forward home calls to the iPhone, check TV listings, watch on-demand movie trailers, synch all universal address book contacts to the iPhone and add pictures to their favorite contacts.

YouMail, CallWave, PhoneFusion and Google Voice provide other examples. Those apps  allow people to instantly read transcripts of voicemails, screen calls and manage greetings by caller, for example.

Apple’s "MobileMe" service that pushes new email, contacts, web bookmarks, and calendar events over the air to iPhone, Mac, and PC so that data is synchronized.

All of those are examples of how UC looks in the consumer market. People do not seem to care what we call it. They like the higher functionality and use it. But don't ask them whether they "want unified communications." The question won't make sense.

IP Telephony Makes Huge Gains in Business

IP telephony seems to have made huge inroads into global business organizations, especially in China, a new study by Frost & Sullivan suggests. In fact, IP telephony is more the norm than the exception, illustrating the fact that IP telephony is the new normal.

"About 80 percent of respondents who have not yet deployed IP telephony say they will," says Jim Tyrrell, Verizon Business VP. Verizon Business and Cisco Systems sponsored the study.

Chinese organizations are especially active, with 89 percent using some form of IP telephony as their primary phone service.

And though early on many organizations were concerned about adoption, that no longer seems to be a key concern. About 92 percent of IT managers surveyed indicated VoIP quality is at least as good, if not better than traditional wireline phone systems.

The Frost & Sullivan survey included 3,662 information technology or line-of-business decision makers in organizations in 10 countries in Asia-Pacific, Europe and the United States, in enterprise and small or medium-sized organizations, across a range of verticals including financial services, government, health care, high technology, professional services, manufacturing and retail industries.

More than half of respondents say collaboration tools allow for greater balance between work and personal life and help them gain more control over their busy lives.

About 58 percent say there are times they don’t want to be reached while 52 percent of respondents say the new communications devices allow workers to gain more control in their lives. Also almost half (47 percent) said they could not do without the ability to conference remotely.

Confidence in virtual meeting technologies is growing. Some 61 percent see collaboration technologies as reducing the need to travel for business. More than half think using conferencing tools – such as an audio conferencing, web conferencing or video conferencing – is a good alternative to visiting business contacts face-to-face.

Regionally, European respondents like to work in the office (as opposed to working from home) and prefer in-person meetings and business travel over using conference calls. However, respondents in Asia Pac and in the United States see conferencing as a good alternative to face-to-face meetings.

Telecommuting is gaining traction. Almost half (47 percent) of respondents report having a formal telecommuting policy in place. However, less than a third (27 percent) telecommute at least once a week, and 22 percent telecommute on a daily basis. At the same time, 61 percent of respondents say they like to work from anywhere.

The results show India is the most telecommuting friendly country, with 59 percent of its organizations having a formal telecommuting policy, and 48 percent of its workers telecommuting daily followed by Hong Kong, with 54 percent of its businesses having a formal policy, and 26 percent of its workers using it on a daily basis.

The United States and China are tied for third with 47 percent of U.S. organizations and 64 percent of Chinese firms having formal telecommuting policy and 25 percent of U.S. workers and 21 percent of Chinese workers using it daily.

High Social Media Use Also Means High Email Use, Nielsen Finds

At least in principle, as consumers and workers get access to unified communiations tools, there is a chance behavior will change. When a user can get a message in one media format and reply in another format, people might start using the tools they like best, and thereby decreasing use of other message formats.

Researchers at the Nielsen company, for example, guessed that as people began using social media, they would use less email, for example. To test that thesis, Nielsen broke the online population into four groups.

The first three are terciles of social media consumption in minutes, says Jon Gibs, VP, Media Analytics.  The fourth is a group that doesn’t use social media at all.

Nielsen then looked at each segment’s time of web based email consumption over the course of a year.
Finally, Nielsen subtracted the email consumption of those that do not use social media from those that do, basically to show a lift over possible external forces.

As it turns out, Nielsen found the opposite of what it guessed it would find.

"It actually appears that social media use makes people consume email more, not less, as we had originally assumed, particularly for the highest social media users," says Gibs.

In part, that might be because social media sites like Facebook can be set to send messages to user inboxes every time someone comments on a post, depending on user preferences.

But it also is likely that high users of social media are, well, "social." They might use any number of media to keep in touch with friends and associates.

Smart phones for Play, More than Work

Though businesses only buy smart phones for their perceived productivity advantages, a new Compete survey sugggests people mostly use their smart phones for entertainment and other personal applications.

That is to say, entertainment, games, music, social networking and weather are the most popular across smart phone platforms.

More than anything else, the Compete survey results illustate the changing value proposition, application focus and business models possible in the wireless space. Communication remains fundamental. Email, microblog posts, instant and text messaging are communication formats, first and foremost.

But mobiles also are becoming entertainment devices. The survey shows that smart phone owners prefer personal and social apps to business applications.

That was not true early on, when a "smart phone" was nearly synonymous with "BlackBerry," and was bought on behalf of business users. While business users remain a key segment of the market, consumer users gradually are becoming the majority of the market.

The survey suggests that iPhone owners, more so than other smartphone users, were more likely to spend money on apps., while 83 percent of all smartphone users preferred apps $5 or below. Whether that is because first movers are different than mainstream users, or because the Apple user experience is so much easier, is hard to determine with precision at this point.

About 73 percent of Blackberry owners have downloaded five or fewer applications; in contrast, 72 percent of iPhone owners have downloaded 10 or more applications. Clearly, iPhone owners have been more receptive to customizing their devices.

Facebook is hot among iPhone owners. About 71 percent of iPhone users report accessing Facebook from their mobile device, and 37 percent listed Facebook as one of their top three most used apps. About 18 percent claim it's their favorite app.

Despite Twitter's ever-increasing mobile popularity, 85 percent of smart phone owners still prefer to access the site from the computer.

While 26 percent of iPhone users tweet from their device, only 15 percent of Palm owners and 10 percent of Blackberry users report accessing Twitter on the go.

Of the smart phone owners who do access Twitter via their phones, 41 percent use the application to keep track of what their friends are doing, 32 percent use the service to keep up with current events and 19 percent tweet from their handset to build a fan base or promote their company.

Facebook is the most heavily trafficked social networking site among smartphone owners, says the report, and iPhone users are twice as likely to use the mobile Facebook app as their Palm counterparts. In fact, iPhone owners are the most active mobile social networkers, with the highest percentage of respondents reporting mobile use of Facebook, MySpace and Twitter and from their mobile devices.

Who Uses "Push to Talk"? Who Wants To?

About seven percent of U.S. mobile subscribers use the push-to-talk feature, representing about 18 million subscribers, and most of those users are in a few business verticals, says Compass Intelligence.

While 12 percent of respondents to a Compass Intelligence survey currently use PTT, nearly 69 percent indicated no interest in the service, indicating that there is a limited addressable market for this service, Compass Intelligence says.

In a 2007 In-Stat survey, for example, PTT was the only category out of six that declined between 2006 and 2007 about 17.5 percent. Researchers argue that text messaging supplies a similar value for many users.