Enterprise Communications Still Relies on Email and Voice, Study Suggests

A new study of enterprise workers suggests that workers rely on more traditional forms of communication than social media to drive results, as you might expect. Some 83 percent of professionals say email is “critical” or "very important" to their overall success and productivity, and 81 percent said the same for phone calls.

Email and phone ranked the highest above all other forms of communication with audio conferences third at 61 percent.  Sending or receiving an instant message rated as critical for only 38 percent of respondents while social media ranked last at 19 percent.

If a conversation is about closing a deal or making a mission-critical decision, 77 percent of those polled said they would prefer to do it in person. And of those polled, 65 percent said they preferred talking in person when discussing complicated technical concepts and
64 percent would rather do their brainstorming in person.

In fact, 53 percent of all respondents said that they spend 10 or more hours on the phone each week. How can that be if one-to-one phone calls have declined? It appears that more phone time is spent in audio conferences rather than one-to-one conversations.

About 83 percent of respondents said that they dial into an audio conference “frequently" or "all the time” for work. About 56 percent
said that most calls were made from a desk phone, followed by amobile phone (39 percent) and softphone (five percent).

The survey also suggests enterprise workers are making more use of virtually every form of communications with the possible exception of traditional phone calls.

Plantronics surveyed 1,800 enterprise employees in the US, UK, Germany, China, India and Australia. All work in medium or large size companies (100+ employees) and identified themselves as knowledge workers (people whose work centers on developing or working primarily with ideas and information) who use a variety of communications technologies to stay in touch with colleagues, partners and clients. The research was conducted in May and June of 2010.

Survey Finds Shockingly Low UC Adoption

Maybe it's just me, but after decades of the industry talking about, and delivering, unified messaging features, and after more than a decade of pushing other features such as unified directories, find me-follow me and other "unified" communications features, it still does not appear that all that many organizations really are using them.

Or so it would appear after a survey of 544 information technology professionals in the United States and United Kingdom by Freeform Dynamics.

The study suggests there currently is what some of us might call "shockingly low" adoption of unified communications. You might have thought otherwise, given the shift to new terminology such as "unified communications and collaboration." That might suggest saturation of UC, and a need for UCC.

The Freeform Dynamics might indicate something else: perhaps customers are not so enamored of the UC solutions they have been offered. Suppliers can react in a couple of ways. Maybe customers and prospects simply do not understand the value, in which case marketing and education should do the trick.

The other tack is to humbly acknowledge that the solutions we have been offering do not add enough value, do not offer additional value at the right price points, or that there are unarticulated problems we have not addressed.

The Freedorm Dynamics study might suggest that the industry has not yet found the "killer app" that makes UCC or UC intuitively valuable to most prospects and buyers.

What Will Enterprises Buy in 2010?

It always is dangerous to make predications about what enterprises will do when extrapolating from what they did last year, and what executives say they will do in the coming year, and doubling difficult at transition points, which is where enterprise IT managers likely will find themselves in early 2010.

As IT spending clearly was under pressure in 2009,. the issue is how much growth will happen in 2010 as postponed projects must be started, and how much top-line revenue growth enterprises actually can eke out, since it is hard to see a sustained increase in IT spending without top-line revenue growth. Up to this point in 2009, profitability increases at most enterprises have come because of cost cutting, not revenue growth, and that cannot continue indefinitely.

Investments for cost cutting for that reason appear to have been a big priority for enterprises in 2009. About 24 percent of those polled say cutting telecom and network costs were a critical priority, and 48 percent say  it was a high priority.

But some underlying trends likely will re-emerge in 2010. Data center consolidation has been a high priority for cost and disaster recovery reasons, with 24 percent of respondents. saying that is a “critical” priority and 43 percent saying it is a “high” priority.

About 40 percent of enterprise executives say mobility, collaboration and voice over IP continue to be high or critical priorities.

Desktop IP telephony migration continues, while other VoIP technologies of high interest also will get attention. Some 34 percent of enterprises say they already have implemented or are implementing desktop VoIP, and an additional 14 percent are expanding or upgrading their VoIP environment.

IP conferencing, including Web, video, and audio, while not yet implemented widely, have high interest as well. 

Cost savings, faster communication, and decision speed are values that drive UC adoption, says Ellen Daley, Forrester Research analyst. UC adoption continues to see traction, as well. About 21 percent of firms report that they are already, or are currently implementing, a UC solution, while nine percent are expanding or upgrading their current UC solution.

About 15 percent say they are piloting one. An additional 39 percent of firms are interested in or are considering UC solutions.

The top motivation for adopting UC is cost savings, followed by increasing communication between users. It appears enterprise executives are more comfortable with UC as well.

Some 51 percent of executives say they understand how UC will affect the way their companies do business. Still, about 32 percent of respondents say they still have some questions about UC value.

Integrated voice, email, and instant messaging top the list of the most desired features for UC.

Web conferencing and audio- and videoconferencing capability come in second while presence, allowing others to see coworkers’ status, comes in third.

Almost half of enterprises buy managed services, and though cost savings are a factor, freeing up time to focus on core business issues has grown as a driver of perceived value.

About 62 percent of respondents say that they have already purchased or are interested in purchasing managed or outsourced telecommunication services.

Unlike in past years, the top reason isn’t cost savings, although it is still high on the list. Instead, firms are opting for managed services to enable them to focus on their core business competencies.  

Telecom and network buyers are also interested in managed services beyond physical networks and telecom services like multiprotocol label switching. Web conferencing and or collaboration are the most popular managed services among respondents.

About 52 percent of those polled say they are very or somewhat interested in the technology.

Firms also are interested in network-based security services (46 percent), storage and backup services (44 percent) and data center services (43 percent).

About 51 percent are using IP technologies for contact centers. About eight percent are piloting IP contact center implementations, 31 percent are implementing now and

12 percent say they are upgrading or expanding their existing IP contact center capabilities.

So far, though, enterprise executives have lukewarm interest in hosted contact center solutions, Daley says.

Close to half of firms (49 percent) expect their overall number of contact center seats to remain about the same over the next year, with similar portions either increasing (23 percent) or decreasing (24 percent) seats.

Outsourcing of contact center seats is a different matter, though, says Daley. About 30 percent of firms report planning to outsource more of their contact center seats, while 51 percent of firms anticipate no change.

Both MPLS and Ethernet wide area networks are popular. About 36 percent of those polled say they already have completed their firm’s migration to MPLS. Ethernet adoption is which is growing fast as well, but has not yet reached use of MPLS, Daley says.

Managed MPLS is also popular, with 30 percent of firms already using it, and 22 percent of firms using managed Ethernet service.

Cost is the most important criterion when choosing landline data service providers, respondents say. About 60 percent of buyers say that is a very important consideration.

Service level agreements are important to 49 percent of respondents. Vendor pricing models, especially clarity on service elements and options, are very important to 43 percent of buyers.

Nearly 65 percent of respondents say they have, or are implementing, wireless local area

networks. And while SMB respondents generally are not that interested in public data networking, enterprise executives are much more interested both in fixed WiMAX (23 percent) and mobile WiMAX (25 percent) of respondents.

The majority of respondents have deployed wireless email or BlackBerry applications. Customer-facing applications dominate, though there is interest in line-of-business apps as well, though little buying as of yet, says Daley.

The majority of enterprises buy vendors’ mobile versions of existing packaged applications (41 percent), but a large portion also are developed in-house (35 percent) or are custom-built by third parties (33 percent).

Cost is the most important criterion (68 percent) for choosing a mobile network service provider, followed by domestic coverage (56 percent).

Consumers Don't "Want" UC, But they Use It

Unified Communications is one of those buzzword terms people in the communications use, but doesn't necessarily resonate with consumer users. That doesn't mean consumers do not like and use UC, they just don't think about it as "UC."

More often than not, "UC" masquerades as "cool apps" that allow users to manage their communications, voice mail, video services email and other messages. These days, that value is available in the form of mobile apps downloadable from a mobile app store.

That's why users are spending more time checking out apps that actually are forms of UC, even when those apps aren't pitched as being "UC" apps.

Comcast’s mobile application for the iPhone and iPod Touch is an example. The Comcast app  provides one-stop access to key features of Comcast Digital Voice, Digital Cable and high-speed Internet services.

It allows to read and compose emails from Comcast.net, listen to home voice mail from one mailbox, manage landline voicemail through a visual interface, forward home calls to the iPhone, check TV listings, watch on-demand movie trailers, synch all universal address book contacts to the iPhone and add pictures to their favorite contacts.

YouMail, CallWave, PhoneFusion and Google Voice provide other examples. Those apps  allow people to instantly read transcripts of voicemails, screen calls and manage greetings by caller, for example.

Apple’s "MobileMe" service that pushes new email, contacts, web bookmarks, and calendar events over the air to iPhone, Mac, and PC so that data is synchronized.

All of those are examples of how UC looks in the consumer market. People do not seem to care what we call it. They like the higher functionality and use it. But don't ask them whether they "want unified communications." The question won't make sense.

IP Telephony Makes Huge Gains in Business

IP telephony seems to have made huge inroads into global business organizations, especially in China, a new study by Frost & Sullivan suggests. In fact, IP telephony is more the norm than the exception, illustrating the fact that IP telephony is the new normal.

"About 80 percent of respondents who have not yet deployed IP telephony say they will," says Jim Tyrrell, Verizon Business VP. Verizon Business and Cisco Systems sponsored the study.

Chinese organizations are especially active, with 89 percent using some form of IP telephony as their primary phone service.

And though early on many organizations were concerned about adoption, that no longer seems to be a key concern. About 92 percent of IT managers surveyed indicated VoIP quality is at least as good, if not better than traditional wireline phone systems.

The Frost & Sullivan survey included 3,662 information technology or line-of-business decision makers in organizations in 10 countries in Asia-Pacific, Europe and the United States, in enterprise and small or medium-sized organizations, across a range of verticals including financial services, government, health care, high technology, professional services, manufacturing and retail industries.

More than half of respondents say collaboration tools allow for greater balance between work and personal life and help them gain more control over their busy lives.

About 58 percent say there are times they don’t want to be reached while 52 percent of respondents say the new communications devices allow workers to gain more control in their lives. Also almost half (47 percent) said they could not do without the ability to conference remotely.

Confidence in virtual meeting technologies is growing. Some 61 percent see collaboration technologies as reducing the need to travel for business. More than half think using conferencing tools – such as an audio conferencing, web conferencing or video conferencing – is a good alternative to visiting business contacts face-to-face.

Regionally, European respondents like to work in the office (as opposed to working from home) and prefer in-person meetings and business travel over using conference calls. However, respondents in Asia Pac and in the United States see conferencing as a good alternative to face-to-face meetings.

Telecommuting is gaining traction. Almost half (47 percent) of respondents report having a formal telecommuting policy in place. However, less than a third (27 percent) telecommute at least once a week, and 22 percent telecommute on a daily basis. At the same time, 61 percent of respondents say they like to work from anywhere.

The results show India is the most telecommuting friendly country, with 59 percent of its organizations having a formal telecommuting policy, and 48 percent of its workers telecommuting daily followed by Hong Kong, with 54 percent of its businesses having a formal policy, and 26 percent of its workers using it on a daily basis.

The United States and China are tied for third with 47 percent of U.S. organizations and 64 percent of Chinese firms having formal telecommuting policy and 25 percent of U.S. workers and 21 percent of Chinese workers using it daily.

UM to UC to CEBP

It isn't clear how much actually has changed except the semantics, but application providers finally are getting better at explaining the benefits to be gained from IP-based communications capabilities. Several years ago the buzzword was "unified messaging." Last year it was "unified communications." This year it is "communications-enabled business processes.

However meaningful the change, it seems fairly clear that the terrain now is shifting in a subtle way. In the old days "telephone service" "dial tone" or even "messaging" was a discrete point solution, not requiring understanding of what the end user actually was doing at the use site, Martin Suter, Objectword president says.

By definition, a supplier has to understand much more about what a user or organization actually has to accomplish at a site, and what software is used to support those tasks, to "communications enable" those processes.

Almost by definition, value added resellers and other technology support organizations have had to know more about what users wanted to accomplish, compared to retailers of "voice" services. And that probably will be telling over the next several years as the CEBP or "next acronym" business moves forward.

In the meantime, expect to hear lots more about how communications can affect everyday business or organizational processes, ranging from safety to inventory management and customer management. It isn't "old wine in new bottles," though some will rush to try that. It's a new role for communications: enabler of better software.

Sametime, Not Same Thing

Watching Lotus Notes morph into something beyond email has been interesting. Rescued from irrelevance when IBM changed Notes into an open platform, Sametime now talks to Ajax, making Notes features compatible with all sorts of Web services and legacy telecom platforms as well (with the Siemens OpenScape deal).

That sets up an unexpected new round of combat in the collaboration space that Lotus lost to Microsoft Outlook some years ago. Only this time, the battle is centered around instant messaging, rather than email. Email is a key feature, to be sure. But IM is key, in part because presence features are getting to be so important.

So do companies in technology sometimes get a second chance? It would appear so. Look at Apple and Sametime.

Web 2.0 Corollary: Email as Content Context

With IBM Launching Sametime and Microsoft getting ready for its OCS launch, we might note a corollary to the trend that has communications being embedded within the context of applications and content. One trend has communications (voice, video or audio conferencing, text messaging, instant messaging, email) being embedded within enterprise applications or portals.

At the same time, stand-alone communications tools such as email are morphing as well. Where today email is a stand-alone communications tool on the desktop, it seems to be pushing in a new direction. It seems to be becoming a tool to coordinate communications or content from RSS feeds, blogs, wikis, IMs, and voice.

Instead of using a document attachment, email might simply point a user to a link that displays a page, a document, a news feed, a site or client where a piece of information or content resides, rather than leading a user away from the message.

Zimbra, for example, pops up other information that embedded in a message. Zimbra retrieves the information and pulls it into the email, instead of opening a link that takes the user someplace else.

So it might not make sense, someday, to separate out a user's "communication" activities from a user's "information" or "content" activities. One will communicate when using or accessing information or content, and use or retrieve information or content from a "communications" application.

New Yahoo! Mail Launches

Yahoo! Mail has launched in the U.S. market. The updated former email client expands the Web mail service into a "social communication" tool, adding the ability to send text messages to cellphones directly from e-mail. The latest update also illustrates a trend: "communication" and "content" apps are blurring and blending. At the same time, communications are shifting, in part, into the context of social networking sites, where communications is a "background" feature always available, and where the current willingness and ability to communicate is known to each social network "buddy."

Yahoo! also has tweaked the interface to make it easier for people to go back and forth between email, instant messaging and text messaging, and to access content from inside the client itself.

The new service includes two real-time communication features that are the first of their kind from a leading Web mail service. These include the ability to send free text messages from Yahoo! Mail to mobile phone numbers in the US, Canada, India, and the Philippines, and the ability to send instant messages (IM) from Yahoo! Mail to members of the world's largest combined IM community, including users of Yahoo! Messenger and Windows Live Messenger2.

The new Yahoo! Mail enables people to select how they want to communicate with their online contacts: by e-mail, instant message or text message to a mobile phone number.

U.S. users now can right click on underlined dates, names and keywords within messages and take additional action, such as adding events directly to their Yahoo! Calendars, adding friends to their Contacts, immediately viewing a Yahoo! Map of an address or performing a Web search on a keyword.

Yahoo! says the client will operate with the speed and responsiveness of a desktop application. A co-branded version of the new Yahoo! Mail will also be available in the fall to customers using the following broadband Internet services: AT&T Yahoo! High Speed Internet, Verizon Yahoo! and Rogers Yahoo! Hi-Speed Internet. The new Yahoo! Mail will be available this fall to Yahoo! Small Business Mail users as well.

Unified Communications Stll a Tough Sell...

...at least for many smaller and mid-sized businesses, say researchers at In-Stat. Of course, that's a good thing for newly-emerging providers (can you say Microsoft?). Some providers of IP business phone systems might also appreciate the perhaps longer window of usefulness for their systems as well. Independent suppliers of unified communications platforms might feel "conflicted." Slower adoption means less robust sales now, but also means most of the market remains untapped.

Worldwide unified messaging and unified messaging-capable client shipments will reach nearly 19.5 million in 2011, say researchers at In-Stat, while traditional voice mail port shipments will shrink to zero by the end of 2009.