About seven percent of U.S. mobile subscribers use the push-to-talk feature, representing about 18 million subscribers, and most of those users are in a few business verticals, says Compass Intelligence.
While 12 percent of respondents to a Compass Intelligence survey currently use PTT, nearly 69 percent indicated no interest in the service, indicating that there is a limited addressable market for this service, Compass Intelligence says.
In a 2007 In-Stat survey, for example, PTT was the only category out of six that declined between 2006 and 2007 about 17.5 percent. Researchers argue that text messaging supplies a similar value for many users.
1 comment:
Will mobile VoIP essentially render conventional PTT unviable?
If the "vertical business users" that you mention are signed up for data plans (for whatever reasons) and they can use Skype or Google voice conferencing, then why would they pay extra for voice-channel PTT?
Post a Comment