United States Leads LTE Market

4G Adoption Forecast

Critics often chide the United States for "lagging" in some measure of communications adoption. At various times in the past, that criticism has extended to use of mobile phones, text messaging, residential broadband and advanced mobile applications.

But U.S. consumers have shown an ability to adopt such innovations in relatively short order once the value was perceived. Nobody argues anymore that U.S. consumers somehow lag in use of any of those services.

More recently, the U.S. market has emerged as the leader in mobile applications, smart phone development and now will take leadership in 4G networks as well.

Verizon, MetroPCS, and AT&T will account for the majority of 4G Long Term Evolution connections globally by year-end 2011. Pyramid Research expects that U.S. mobile service providers, with seven million LTE connections, will account for 47 percent of the world’s LTE subscriptions.

Pyramid expects 71 percent of 5.4 million global LTE handset sales will come from the United States in the near term. Separately, Informa Telecoms & Media projects something on the order of 600 million 4G subscriptions in service by about 2016.

The strong demand for mobile broadband in the U.S. market also will allow operators to quickly recoup spending on capital investments. Verizon and NTT Docomo, both the largest operators in their respective countries, each launched LTE in December 2010.

US leads in LTE

Google Getting into the Cloud Music Business?

After introducing a cloud music service with arguably-limited capabilities, Google is in negotiations with the major record labels to expand that service and also open an MP3 store that would compete with Apple and Amazon.


The new service would most likely be connected to Google’s existing cloud service, "Music Beta," which lets people back up their songs on remote servers and stream them to mobile phones and other devices.

Google Said to Be Planning an MP3 Store

Steve Wozniak Is “A Little Afraid” About The Future Of Apple

Apple co-founder Steve Wozniak says he is “a little afraid about the future of Apple” even though “it could go positive.” Some of his concerns are based on Apple’s iPhone 4S product demo. Watch the video.


If you believe Steve Jobs really was a highly-unusual CEO, with a very-unusual way of approaching product development, that is a rational concern. 

He says the company talked about its dual-core processor, but “Steve doesn’t want us to think about dual-core processors, all we need to know is how do we get our answer, how do we connect to the internet… Human things, not technical things.” 


He also says he doesn’t want Apple to go the way Sony went in its products. Steve Wozniak Is “A Little Afraid” About The Future Of Apple 

Should You Be on Tumblr?

Tumblr is a nice platform for blogging. It might not work in every business vertical, though. 


Partly, that's a matter of format, and partly a matter of audience. The Tumblr audience tends to be younger, so short, highly visual blog posts tend to do much better than text-intensive posts. That might not work for some B2B applications where text is more important.

That's another issue. If the subject matter a business blog deals with is not highly visual, Tumblr might not be the optimal choice.


The quick setup and simplicity of Tumblr make it a good choice for those who want to get a blog up and running right now, who can integrate lots of visual elements and where content is visually oriented and light on text as a way of communicating.

The fashion industry was one of the first to embrace Tumblr from a business perspective. See pret-a-portel.

Brands like Oscar De La Renta and Ann Taylor capitalized on the visual nature of Tumblr by publishing photos of the latest fashions, insider pictures and quick bits from the fashion world. Should You Be on Tumblr?

Social Media Revenue $29 Billion in 2015

Worldwide social media revenue is on track to reach $10.3 billion in 2011, a 41.4 percent increase from 2010 revenue of $7.3 billion, says Gartner. Global social media revenue is forecast to reach $14.9 billion in 2012 and $29.1 billion in 2015.



Advertising revenue is, and will remain, the largest contributor to overall social media revenue. Social media advertising revenue is forecast to total $5.5 billion in 2011, and grow to $8.2 billion in 2012. Advertising revenue includes display advertising and digital video commercials on any device including PCs, mobile and media tablets.
            
Social gaming sales will reach $3.2 billion in 2011, growing to $4.5 billion in 2012.

Social media subscriptions will conribute a modest $236 million in 2011 and total $313 million in 2012. Social media revenue

Google Mobile Ad Revenue $2.5 Billion Run Rate

Mobile advertising forecast

Google says its mobile revenue stream has grown 2.5 times in the last 12 months to a run rate of over $2.5 billion. Google mobile revenue at $2.5 billion Mobile revenue, primarily generated by advertising, could represent seven percent of Google's total revenue of $35.7 billion.

Keep in mind that worldwide mobile advertising revenue was forecast to reach only $3.3 billion in 2011,  according to Gartner. Google's run-rate forecast was built using past-year data, and in all likelihood will exceed that level in 2012, it is safe to predict. 


Worldwide revenue will reach $20.6 billion by 2015, according to Gartner. Search and maps will generate the highest revenue, while video and audio ads will see the fastest growth through 2015. http://www.gartner.com/it/page.jsp?id=1726614

"Enterprise" Mobility a Reflection of Consumer Behavior

IDC Smart Phone, Tablet Forecast

As has been the case for the last several years, there was a reported "lack of enthusiasm" at the CTIA Enterprise and Applications show.

That meeting has been struggling, some might say, to find a clear mission and role, and some might say it still has not found that role.

Among the reasons, one might say, is that mobile computing and applications are not driven by enterprise users and concerns, but by consumer applications and desires, in the same way that most enterprise innovation now is driven.

Enterprise technology managers controlled the pace and adoption of technology for decades but starting with the launch of the iPhone in 2007, non-technology executives and employees have been demanding the right to use the devices they find so palatable in their regular lives for work purposes. As a result, “enterprise mobile technology” is kind of a misnomer; the dollars, talent, and hype in mobile are going toward companies that are building things for consumers.

Enterprise Still Takes A Back Seat To Consumers