Google Mobile Ad Revenue $2.5 Billion Run Rate

Mobile advertising forecast

Google says its mobile revenue stream has grown 2.5 times in the last 12 months to a run rate of over $2.5 billion. Google mobile revenue at $2.5 billion Mobile revenue, primarily generated by advertising, could represent seven percent of Google's total revenue of $35.7 billion.

Keep in mind that worldwide mobile advertising revenue was forecast to reach only $3.3 billion in 2011,  according to Gartner. Google's run-rate forecast was built using past-year data, and in all likelihood will exceed that level in 2012, it is safe to predict. 


Worldwide revenue will reach $20.6 billion by 2015, according to Gartner. Search and maps will generate the highest revenue, while video and audio ads will see the fastest growth through 2015. http://www.gartner.com/it/page.jsp?id=1726614