Tumblr is a nice platform for blogging. It might not work in every business vertical, though. Partly, that's a matter of format, and partly a matter of audience. The Tumblr audience tends to be younger, so short, highly visual blog posts tend to do much better than text-intensive posts. That might not work for some B2B applications where text is more important.
That's another issue. If the subject matter a business blog deals with is not highly visual, Tumblr might not be the optimal choice.
The quick setup and simplicity of Tumblr make it a good choice for those who want to get a blog up and running right now, who can integrate lots of visual elements and where content is visually oriented and light on text as a way of communicating.
The quick setup and simplicity of Tumblr make it a good choice for those who want to get a blog up and running right now, who can integrate lots of visual elements and where content is visually oriented and light on text as a way of communicating.
The fashion industry was one of the first to embrace Tumblr from a business perspective. See pret-a-portel.
Brands like Oscar De La Renta and Ann Taylor capitalized on the visual nature of Tumblr by publishing photos of the latest fashions, insider pictures and quick bits from the fashion world. Should You Be on Tumblr?
No comments:
Post a Comment