Thursday, October 18, 2007

MySpace Opens Platform; What About IMS?


MySpace plans to open up its platform to external developers in the next few months, company CEO and co-founder Chris DeWolfe says. So here's the question for you: as global service providers creep towards IP Multimedia Subsystem as their next generation platform, who is going to develop for those IMS platforms if all the developers already are working for Facebook, MySpace and Google?

In fact, here's a prediction: by the time most global carriers have fully functioning IMS networks in place, the compelling applications IMS will enable already will exist someplace else. So the issue will be: what value to the application owners and distributors will accrue as the result of a business relationship with a carrier? Or can carriers create their own versions of these already-popular applications in a walled garden setting?

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