Monday, October 8, 2007

Smartphones are Different; So are Users


If device choices are an accurate reflection of user preferences and behavior, there is a big different in use cases of BlackBerry and Palm devices. To wit, BlackBerry users seem quite fixated on business use, while Palm uses are much more likely to use their smartphones for managing details of their lives as consumers. Windows Mobile users also tend to use their smartphones more heavily in "personal" rather than "work" modes.

So personal considerations are more important factors in driving smartphone purchases and usage than you might suspect. Some 83 percent of consumers say they use their smartphones for personal reasons in some form or another. 71% of consumers tell researchers at Compete that they have a smartphone to stay organized in their personal life, while 46 percent say they use the devies to stay connected to work. Given that until now most smartphone makers have primarily focused on the business-user segment, these are surprising results, Compete researchers say.

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