Enterprise IT managers generally consider Facebook a huge time waster. They might be right. Most of the applications created for Facebook so far are of the playful sort, with no direct business application.
Still, there's more than a smattering of tools that can have business application, beyond the ability to create business-focused social groups.
There are more than a thousand apps self-described as business tools, and many of the others might be used in a business way.
Sure, it's a non-guided, messy process. But that's pretty much the way innovation is going to happen in any case.
It's just a process of discovery.
Lots of business-focused people are trying to figure out how to apply social networking in an enterprise context, so there is a clear sense that this is not all about "fun and games," even if that's where most of the apps are.
Friday, May 2, 2008
Facebook Apps Skew Towards "Just for Fun"
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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