People Would Give Up Vacations Before Broadband

Recession-hit consumers would sooner give up vacations and dining out than spend less on communications services, Ofcom, the U.K. regulator says. While 47 percent of people would cut back on eating out and 41 percent on vacations, just 19 percent would lower their mobile spending , 16 percent their TV subscriptions and 10 percent broadband.

And while customers are making adjustments, those attitudes seem to mirror what we also have seen in the U.S. market.

Those findings are roughly in line with recent surveys of U.S. consumers, which tend to find that broadband access is the single most-important service.