Monday, September 21, 2009

7 Useful Medical Vertical IP Telephony Apps

Some IP telephony suppliers, as well as many larger system integration companies, focus on the health care vertical. How to pitch IP telephony value to medical vertical buyers isn't so obvious to many retailers, though.

But here are seven concrete features medical vertical users might appreciate. Patient screen-pops can be used when a patient calls, providing a dashboard with general demographics, appointments and recent encounter summaries, says Houston Neal, of Software Advice.

IP faxing through the IP-PBX can be useful for primary care physicians sending a patient record to a specialist.


Appointment reminders that automatically call the patient to remind them of an upcoming appointment or the need to schedule an appointment are other examples.

Find me, follow me can be used to prioritize after-hours calls based on the urgency of the situation. Emergencies could be immediately forwarded to 911. Calls from patients that recently had an ambulatory procedure might be forwarded to the physician’s mobile phone. All others might receive voicemail or the answering service.

How to assess "urgency" is an issue, of course, but perhaps some combination of user input or recency of content or types of procedures can be part of the algorithm. A patient that recently had surgery likely is a higher priority than a call from a patient who has not had a history of severe or serious illness, or who hasn't been seen very recently.

Automated collections messages are a touchy but sometimes necessary business function for any medical practice.

Routine authorization of on-going prescriptions might be another application. Patients might call a specific number, then interact with an interactive voice response system to refill a routine prescription.

Patient-specific voice messages also are conceivable, allowing existing patients to access customized scripts related to billing, appointments or other information.

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