The first thing that will happen is an immediate increase in marketing of mobile VoIP apps.
Carriers, of course, can react in ways to shape adoption. For many users, lower calling prices would dampen interest in VoIP over mobile services.
Carriers also would have incentive to create their own mobile VoIP offerings, and that might offer them a way to boost data plan sales as well.
The most immediate impact of any new wireless non-discrimination rules will be to hasten the day when voice no longer is the key revenue driver for mobile operators. Mobility executives are anything but dumb. They know that day is coming. They just aren't in any hurry to see it.
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