Time spent on social network and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009, nearly triple the percentage of time spent in 2008, says The Nielsen Company.
“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
In some ways that is a "back to the future" move, as it was email that drove the dial-up Internet access business. After waves of growth driven by online commerce and then entertainment, it appears communication might again be moving to the forefront.
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