Sprint Nextel will begin selling the Windows Mobile-based HTC Touch Pro2 on Sept. 8, 2009, for $349.99 with a two-year service agreement and after $100 mail-in rebate. The touch-screen device features the more-popular slide-out QWERTY keyboard and a 3.6-inch tilting screen.
Additional business features available on HTC Touch Pro2 include International Quad-Band capability (CDMA, GSM), full HTML browser from Opera, stereo Bluetooth wireless technology, WorldCard Mobile Business Card Scanner, Facebook integration and Linked inboxes, which link personal and work contacts. A 3.5 mm headphone jack, a microSD card slot and an auto-focus 3.2 megapixel camera/camcorder also are standard.
As does the Palm Pre, the Touch Pro2 organizes messages across message formats, so that voice, text or email messages from a single person can be searched "under a single contact card," HTC says.
Sprint appears to be bundling the device, or suggesting it be bundled with, Sprint TV and Sprint’s sports applications NFL Mobile Live and NASCAR Sprint Cup Mobile.
Without knocking either the device or the way Sprint Nextel envisions the user scenario, the launch illustrates the complex problems marketers now are having in positioning specific devices and network features.
"Smart phone" doesn't cut it, in many ways. HTC seems to have developed the Touch Pro2 as a business device, aimed at users who want to do things like participate in conference calls. But it seems to me a confusing positioning to emphasize entertainment applications for such a device.
That isn't to say people aren't increasingly interested in devices that bridge the work and personal spaces, but simply that the positioning of the Touch Pro2 would more logically have been as an enterprise tool for users who think conferencing on a mobile is a more compelling feature than simple email handling, which RIM seems to have staked out, or the simple Web surfing niche, which Apple now "owns."
"Conference in your pocket" would seem a better fit between end user niche and the device's native capabiltiies. To be sure, Sprint is emphasizing "stay productive" in its messaging. And perhaps that is where Sprint should be developing messaging around this specific device, as tough as that is. The references to Sprint TV--to me, at least--conflice with the "collaboration tool" features of the device.
HTC’s Straight Talk technology enables the Pro2—with carrier cooperation—to transition from an e-mail to a single- or multi-party conference call, as well as having the ability to offer itself as a conference room–like speakerphone system.
Straight Talk technology, according to HTC, includes a mechanical and acoustic design that allows it to offer a speakerphone experience similar to those in boardrooms; asymmetric speakers and noise suppression technology with full-duplex acoustics deliver a “high-fidelity voice and sound experience.”
That's the end user niche it seems to me Sprint Nextel should not stray from with this particular device.
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