Who uses social networks? "Everybody," says Forrester Research analyst Sean Corcoran. Adults younger than 35 are nearly universally involved. Only three percent of 18- to 24-year-olds and 10 percent of 25- to 34-year-olds are socially "inactive."
What’s more, a staggering 89 percent read blogs, listen to podcasts, watch user-generated video, read forums or customer ratings and reviews. Nearly the same percentage maintain profiles on social networks and visit social networking sites.
Almost half create content, far higher than any other age group.
Adults ages 35 to 54 rapidly increased their participation on social networking sites Compared with last year, this group grew its participation by more than 60 percent, and now more than half of adults ages 35 to 44 are in social networks.
About 38 percent of adults ages 45 to 54 use social network sites regularly. About 20 percent of users in these age brackets produce content. About 70 percent read blogs, listen to podcasts, watch user-generated video, read online forums or user reviews.
About 70 percent of online adults ages 55 and older use social tools at least once a month. About 26 percent use social networks and 12 percent create social content.
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