Apple is Going to be Bigger than Microsoft

Based largely on the strength of its position in the mobility space, Apple seems close to closing what once was an impossibly-large gap in equity value, compared to Microsoft. In 2000, Microsoft was about 600-percent larger than Apple, in terms of market capitalization.

One can argue it is the strength of the iPhone product line, or Apple's better positioning in the mobile business overall, that accounts for the change in market value. Long gone is the time when Apple was a PC supplier and Microsoft dominated the PC operating system market.

The difference between 2000 and 2010 was that where the 1990s might still have been an era of PC-based computing, the 2000 period saw the emergence of the Internet as the key factor in the computer-mediated experience business. Between 2010 and 2020 we are likely to witness yet another evolution based on mobility.

Unless Apple stumbles, or Microsoft somehow can discover a new and heightend role n mobile experience computing, Apple is going to be a bigger company than Microsoft. Market capitalization is not the only important measure of a company's stature, of course.

But Apple quitely has amassed a patent portfolio larger than Google's. Based largely on the strength of its position in the mobility space, Apple seems close to closing what once was an impossibly-large gap in equity value, compared to Microsoft. In 2000, Microsoft was about 600-percent larger than Apple, in terms of market capitalization.

One can argue it is the strength of the iPhone product line, or Apple's better positioning in the mobile business overall, that accounts for the change in market value. Long gone is the time when Apple was a PC supplier and Microsoft dominated the PC operating system market.

The difference between 2000 and 2010 was that where the 1990s might still have been an era of PC-based computing, the 2000 period saw the emergence of the Internet as the key factor in the computer-mediated experience business. Between 2010 and 2020 we are likely to witness yet another evolution based on mobility.

Unless Apple stumbles, or Microsoft somehow can discover a new and heightend role n mobile experience computing, Apple is going to be a bigger company than Microsoft.

Of course, market capitalization is not the only measure of a company's stature and influence. In that regard, Apple has been especially active in the patent filing arena. Between 2004 and 2007, when Apple was preparing the iPhone, it filed 507 patents, while Google filed just 67, for example.

Very few--in fact virtually none--of the leader's in one era of computing also were leaders in the next era of computing. Apple might be the first firm in computing technology ever to manage leadership in more than one era. Or, one can argue that Apple did not lead in the PC era, and is emerging now as a leader in the coming mobile Internet era because it has become a mobility company.

Right now, I can only think of three possible contenders for such history-making: Apple, Google and Cisco.