A new study by Allot Communications suggests use of VoIP and instant messenger applications by mobile users increased 101 percent over the past six months."Consumers’ willingness to pay for voice calls has decreased over time," Allot says. It also is becoming more obvious that consumers’ appetite for paid SMS/MMS services also has also diminished, Allot says.
Made-for-mobile, operating system-agnostic IM applications like Viber are becoming increasingly popular, and it isn't simply carrier-provided messaging services that will start to feel increasing competition. Apple’s iMessage and Google Disco also will allow consumers to use messaging clients "over the top."
Twitter also grew by almost 300 percent in six months, providing enriched personal and multi-recipient messaging capabilities, which can easily replace SMS, Allot says. "In the past couple of months, we have also seen operators like KPN openly reporting their revenue loss to OTT applications like Skype," Allot says.
Twitter also grew by almost 300 percent in six months, providing enriched personal and multi-recipient messaging capabilities, which can easily replace SMS, Allot says. "In the past couple of months, we have also seen operators like KPN openly reporting their revenue loss to OTT applications like Skype," Allot says.
1 comment:
Thanks for the explanation, I never thought if VoIP can be used to contact the mobile device.
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