While visitors to online auto sites are growing at 30 percent year over year, visitors to mobile auto sites have grown 463 percent, more than 15 times the rate of growth for online visitation, a new study by Jumptap has found.
The research showed that those visiting mobile auto content sites were more likely to own a tablet than the overall mobile population, and also much more likely to own a smart phone. A full 69 percent of visitors accessing mobile auto sites are using smart phones.
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