Saturday, July 30, 2011
Mobile Has To Re-Think The "Ad"
Necessity is the mother of invention, and that is likely to be true for mobile advertising as well. Because of constraints on-screen size, display ads will not be the preferred or logical format, many would argue. That might explain why there is so much activity around e-commerce, coupons, promotional messages and other "non-traditional" marketing and advertising formats being tried in the mobile business.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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