Wednesday, July 27, 2011

What Netflix and Hulu Users are Watching

netflix-hulu-viewing-typeAccording to a recent Nielsen survey, the majority of Netflix users report watching on a TV screen.

Also, half of all Netflix users connect via a game console (Wii, PS3 or Xbox Live).


Conversely for Hulu, watching directly on a computer is the dominant way consumers connect.

Eighty-nine percent of Hulu users watch directly on a computer, while 42 percent of Netflix users report watching on their computers.

netflix-hulu-viewingOne-fifth of Hulu users and 14 percent of Netflix users also report that they stream by connecting their computer to the TV. Other over-the-top, Internet-enabled devices, such as Roku Box, Google TV and Apple TV, were also cited as means for connecting with Hulu and Netflix. Respondents were able to select more than one viewing method to best reflect their viewing habits.

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