A Brief History of Apple Not Buying Things

For years, Apple has confounded the rest of us by not buying things that it should clearly be buying. Not purchasing other well-known companies is so core to Apple’s strategy that it must have a whole department devoted to non-mergers and un-acquisitions, whimsically argues Harry McCracken, editor of Technologizer

It's just part of Apple's culture, as making and integrating acquisitions is part of Cisco's culture, or how some other companies seem to make acquisitions whose value is destroyed after the acquisitions.

So a recent speculation that Apple might buy Barnes & Noble would likely wind up being the latest rumor not to prove accurage.

A Brief History of Apple Not Buying Things