Google will rename Picasa "Google Photos" and rebrand "Blogger" as "Google Blogs," apparently as part of the larger Google+ push.The transition from Picasa and Blogger to Google Photos and Google Blogs will occur “in a month to a month and a half,” suggesting August 2011.
The date aligns with the likely public launch of Google+ is supposed to happen on or before July 31.
The brand unification effort will be the largest in company history — it’s never renamed a property as large as Blogger, some would note. Other acquired brands have been re-named in the past, so the move is not without precedent. And it makes sense. Blogger and Picasa are social products, where sharing is built into the the basic functionality.
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