The conventional wisdom suggests that "good customer service" is a business asset. The conventional wisdom might be right, at least for Apple.
Nearly 60 percent of Apple product owners said they are somewhat or much more likely to make another Apple purchase following their tech support experience, according to NPD Group. The positive tech service also helped change consumer perception of Apple, NPD says.
Some 31 percent of survey respondents said they had a much more positive view of Apple after their service, NPD reports.
That service left almost all of the 40 percent of Apple owners who took their Apple devices to the Genius Bar very happy.
Nearly 90 percent of consumers who used Apple’s tech service said they were extremely or very satisfied.
Price help. Some 88 percent of Genius Bar consumers said their service was free.
Tuesday, August 28, 2012
Apple Genius Bar Seems to Pay Dividends
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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