Barnes & Nobles's Nook Sales Decline, Content Sales Increase

Sales of Barnes & Noble’s line of tablets and e-readers declined in the company’s fiscal 2013 first quarter ending July 28, 2012, the Barnes & Noble reported. But digital content sales increased 46 percent, generating enough revenue to offset lower device sales.

So you might say Barnes & Noble has the right strategy; it just needs to execute by selling more content players to support its media sales.

In earnings report, Barnes &  Noble broke out Nook sales in ways that obscure the dip in device sales and the growth of content sales. 

*Nook revenue is comprised of Nook devices, digital content and accessories.