Have Tablets Overtaken Smart Phones as the Device with Star Power?

The Apple iPhone now drives revenue at Apple. But the iPad now seems to have become the product with more appeal.

While both tablet and phone historically enjoy good scores on YouGov's U.K. "BrandIndex," a measure of public's perception of well-known brands, the iPad now might have reached an inflection point.

On a couple of measures, the iPad now gets more attention than the iPhone, YouGov says. That suggests the point just about has been reached when the revenue contribution from the iPad could start to drive more of Apple's overall revenue success.