IaaS is Amazon, 19 Companies Earning $20 Million Annually, Lots of Firms Making Only $10 Million

Once you eliminate Amazon from the list of infrastructure as a service suppliers, you have a list of 19 vendors that earn $20 million annually. There are many earning $10 million in annual revenue, according to Lydia Leong, Gartner analyst. 

The data suggests that to succeed in this market, you have two possible routes, Leong argues. A company needs a giant sales channel with a ton of feet on the street and existing relationships, or a company needs excellent online marketing and instant online sign-ups. 

A third possible route is that you make it easy for people to white-label and resell your service, says Leong. 

As with most other new businesses, there will be a ton of consolidation as surviving providers amass enough scale to survive.