Can Mobile Banking Hit 25% of U.S. Homes by 2017?

Is it plausible that there could be 109 million mobile banking users in 2017? Yes, using some optimistic assumptions.

Is it possible 25 percent of all households could be using mobile banking in 2017? Yes, using some perhaps optimistic assumptions.

If you assume there are about 135 million households in existence and that adoption mirrors the adoption of online banking, then 25 percent household adoption is possible.

If adopted as fast as online bill paying was, though it is likely mobile banking adoption will be lower than 25 percent in 2017.

Mobile banking adoption is highly driven by the number of younger consumers, the number of bank accounts they might use and the percentage that will choose to use at least one mobile banking feature, such as checking a balance or transferring funds.


If you assume 90 percent of consumers have bank accounts, and that 80 percent of Millennials, 60 percent of Gen X consumers, 40 percent of Baby Boomers and 20 percent of all others use mobile banking, then some 109 million consumers could be using some form of mobile banking.  According to netbanker, 25 percent of U.S. households will use mobile bank access by about 2018, based on the adoption curve for online banking from 1995 to 2005.


source: netbanker

                      Mobile adoption
         Est. pop       2012 2017   Banked  Total Mobile Bankers
Gen Y    75,000,000      39%  80%     90%    54,000,000
Gen X    40,000,000      28%  60%     90%    21,600,000
Boomer   75,000,000      15%  40%     90%    27,000,000
Senior   35,000,000      8%   20%     90%     6,300,000
        225,000,000                         108,900,000

source: http://snarketing2dot0.com