Google, French Publishers Compromise on "Link Taxes"

Google will create a €60 million Digital Publishing Innovation Fund in France that is a compromise designed to avoid payment of "link taxes" to French publishers. The new fund will avoid setting a precedent whereby Google pays content owners to index their content. 

On the other hand, the deal funnels resources to French publishers. As part of the deal, Google also says it will work with French publishers to increase their online revenues using Google's advertising technology.

The compromise avoids putting Google in a position where it directly is paying content owners to index their content. On the other hand, French publishers will be compensated in other ways, including by potentially higher advertising revenues. 

The deal is significant because it shows the growing number of ways that Google has to adapt to growing regulatory oversight and commercial pressures by ecosystem partners that think application providers are building big businesses without adequate compensation to content developers or access providers. 

The compromise probably is a direction that will happen more often in the future, as ecosystem revenues are essentially transferred from Google to other partners, but in indirect ways that do not force Google to directly pay for either terminating access or copyright fees.