No Consumer Demand for 1-Gbps Internet Access?

Time Warner Cable's Chief Financial Officer Irene Esteves continues to get coverage every time she speaks in an investment or other conference about the state of consumer demand for 1-Gbps access, seemingly prompted in virtually every case by Google Fiber's Kansas City 1-Gbps network and service. Esteves repeatedly has said that Time Warner Cable does not see the demand for such speeds. 

Some will be tempted to argue this is a typical effort by a quasi-monopolist to dismiss a competitor's better and disruptive offering, and rather incorrect, since people in Kansas City do seem to be buying Google Fiber. 

A few might say the statement is an effort to stave off, as long as possible, or perhaps indefinitely, the need to invest major new sums in access technology. 

Others will note that since Time Warner Cable faces Google directly in Kansas City, the question is rather an obvious question for investors to ask. There is some truth to all such interpretations. 

On the other hand, to understand the comment that "we just don't see the need of delivering that to consumers." one has to unpack the statement and put it into context. 

Esteves is not necessarily dismissive of Google Fiber.  "We're in the business of delivering what consumers want, and to stay a little ahead of what we think they will want," she said, and seems always to say when asked about the state of demand for 1-Gbps access. 

A fair way to rephrase might be "At the moment, at the prices we would have to charge, we believe few customers would want to buy 1-Gbps access." The statement is highly conditional. 

At very low prices, many consumers would buy 1-Gbps. At significant prices, far fewer will do so. At high prices, a small percentage will purchase. 

A corollary might be that "right now, at significant prices compared to our other offerings, few consumers we sell to would willingly pay the incremental prices to get the fastest speeds."

The "consumers don't want it" is a highly conditional statement. Time Warner Cable and all other executives know full well there is some set of circumstances that could drive very high take rates. 

Time Warner Cable's business objective is to supply any future forecast level of demand, under competitive market conditions, at a profit, without investing prematurely or wildly in ways that harm its financial prospects. 

Some might say Time Warner Cable is craven, stupid or just wrong about end user demand for 1 Gbps access. That's unfair and incorrect. Time Warner is making a highly conditional statement about demand under a finite set of circumstances. The answer will be different under a different set of specific circumstances.