Samsung Galaxy S III and iPhone 5 Web Usage Finally Equivalent?

The amount of Web traffic generated by Samsung Galaxy S III and iPhone 5 users is a near-50/50 split, with iPhone 5 commanding a slight one percent lead over the Galaxy S III, a new analysis by Chitika suggests. 

This is a change from Chitika's last study in October 2012, where the  iPhone 5 had an eight percentage point lead over the Galaxy S III, Chitika notes. 

That possibly is significant, since earlier studies had suggested that Android users, for whatever reason, used their web browsers less than iOS users. 

Of course, one also has to note that comparing "one retail brand" against all other "competing brands using a specific operating system" is not really an apples to apples comparison. Still, many studies over the last couple of years have shown a big discrepancy between web usage by iPhone and iOS users and people using Android devices. 

Some have argued that Android handsets are somewhat popular within the tech early-adopter market, but that volume adoption is driven by  consumers using low-end, cheaper smart phones.

The implications, some would argue, are that Android represents a less attractive platform for advertising, commerce and other ways of wringing value out of an installed base of smart phone end users.

iPhone users completely dominated Internet-based smart phone activities in a recent study. 

A recent survey of mobile web usage found that 60 percent of mobile web visits came from iOS devices.

A study IBM did of Black Friday online sales showed much the same thing, suggesting that iOS (iPads and iPhones) devices represented 20 percent of Black Friday sales.