Wednesday, February 27, 2013

Will Mobile Disrupt "Search?"

Search's future depends, many would say, on how consumers behave on mobile, especially on whether "search" changes as users adapt to smart phones. One key issue, for search applications, is "what" people search for. 

Already, behavior on mobiles has shifted in the direction of "information I need right now" related to commerce (shopping, restaurants, directions to a place) and present location. For Google and other search engines, that is a potential problem. Yelp or Amazon.com become new ways to search. 

In other ways, social networks becomes new ways to "search," as well. 


bii_mobilesearch_pcdeclines

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