Comcast Tests Demand for Antenna Basic Plus HBO

As far as I can remember, HBO always has been sold on a “sell through” basis, meaning, you had to buy “basic cable” first before being “eligible” to buy HBO.

I can’t remember whether it has been possible in the past to buy “antenna basic” and then buy HBO, and seem to recall that an “expanded basic” was the threshold.

So Comcast’s new “Internet Plus” package is a bit of a departure. It bundles Internet access, plus “antenna basic” and then HBO, for a standard price of $70 a month after an introductory period at $40 a month.

This is not a “precipitating” or watershed event, but is part of the steady “drip, drip, drip” of smaller changes that are pointing to a streaming future.

Post a Comment

Popular posts from this blog

Spectrum Fees, High Incremental Capex, Lower Value in Ecosystem Mean Historic Changes Might be Necessary

For Ting, Operating Costs are Key to Business Model

Lower FTTH Costs Improve the Business Model, But How Much?