Mobile Is Reaching Parity with Online Content Consumption, Soon Will Trail Only Television
Mobile devices (smart phones and tablets) now account for about 20 percent of all U.S. consumer content consumption, exceeding the volume of print and radio consumption and rivaling online consumption.
That is a big deal. Soon, mobile consumption will exceed online content consumption.
What it means is that the next target for mobile content consumption is television volumes.
In other words, mobile devices will trail only televisions as platforms for content consumption.