In 2019, 79% of U.K. Households Will Buy a Bundle

By the end of 2019, 79 percent of U.K. households will be buying a bundle with two or more services such as telephone, high speed access, subscription video or mobile service,  from the same provider, according to CCS Insight.

That pattern would not be unusual. In the U.K. market, some 60 percent of U.K. consumers buy a bundle of some sort, the “typical” bundle is a dual-play bundle of fixed network voice and high speed access, according to Ofcom, the U.K. communications regulator.

In 2014, about 43 percent of U.K. consumers purchased triple-play bundles.