Top Mobile Behaviors Vary by Region

A cross-market analysis of mobile activities in Japan, the U.S. and Europe by comScore shows significant differences among consumers by geography. Mobile users in Japan were the “most connected” of the three markets, with more than 75 percent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 percent in the U.S. and 38.5 percent in Europe. I suspect nobody would be surprised by those findings.

About 59.3 percent of the Japanese users made use of their browsers in June and 42.3 percent accessing applications. Abou percent of mobile users in the U.S. and 25.8 percent in Europe used their mobile browsers, with 31.1 percent in the U.S. and 24.9 percent in Europe using applications.

Europeans were the heaviest text messaging users, with 81.7 percent sending a text message in June, compared to 66.8 percent in the U.S. and just 40.1 percent in Japan. Japanese users exhibited the highest reach in the email category at 54 percent, while consumers in the U.S. were most likely to use instant messaging services on their mobile (17.2 percent).

U.S. mobile users were the heaviest blog and social media users. About 21 percentr of users do so. Some 17 percent of Japanese users do so, while 15 percent of Europeans do so.

Japanese users were most likely to capture photos (63.0 percent) and watch TV/video (22.0 percent) on their mobiles, while Europeans were most likely to listen to music (24.2 percent) and play games (24.1 percent).

more detail here