Tuesday, June 15, 2010

U.S. Smartphone Penetration Climbs to 20 Percent

Smartphone penetration in the United States has grown from 11 percent of mobile subscribers in April 2009 to more than 20 percent in April 2010, nearly doubling in just one year. The total number of smartphone subscribers now totals more than 48 million.

The biggest player in the smartphone market remains RIM, with more than 40 percent share of smartphone subscribers. Apple is second with 25 percent share of mobile subscribers, up from 20 percent in April 2009.

Apple’s market share has stabilized at 25 percent in recent months. Google’s Android platform in April 2010 captured 12 percent market share, up from just three percent six months ago. Android is inching closer to the number-three spot currently held by Microsoft at 15 percent, and could overtake Microsoft in a few months.

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