Wednesday, December 5, 2007

"Bulk Up or Sell" Key for Telcos, Media


The big global media and telecom companies face very similar business issues in some of their key lines of business. International calling rates are getting so competitive that only large players with scale will have the mass to make a go of it, says Stephan Beckert, Telegeography head of research.

Likewise, media comapnies such as like Vivendi, Time Warner and News Corp. are investing very heavily in gaming. In fact, some observers suspect that gaming will grow to be the biggest media business in time, and will and supplant older media to a significant degree. That is sort of the same position telephone companies find themselves facing with their core voice businesses.

Gaming is set to grow 40 percent in two years, many project. And bulk really confers advantages in game publishing, which has massive scale economics. A publisher that can guarantee over a million sales, with global distribution and quality marketing, has an immense advantage over a publisher that struggles to get to half a million sales.

Much the same sort of thing is happening in the U.S. competitive local exchange carrier industry as well, where scale has started to assume a key role as well. Basically, every executive has to decide whether to be a strategic seller or buyer.

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