BlackBerry Consumer Push

Research In Motion's move into the retail consumer market, including lifestyle features such as television, music players, cameras and Facebook social-networking software, is a good thing for consumers. That that includes a goodly number of professionals and workers who use email a lot for work.

Obviously a consumer device has to be priced lower than a "business class" device. But one thing I do notice, as a "business" BlackBerry user, is that the keyboards being supplied on devices such as the Pearl and Curve have a distinctly unpleasant feel. RIM might be doing this on purpose, but the feel of the keyboard is as important to this user as the keyboard is on a PC.

Every other element of the experience is outweighed by this one fact. Again, RIM might be doing that on purpose, to differentiate the market segments each device appeals to. If so, it's working. The 8800 class of devices are the only ones with a tactile experience I can tolerate. That's one way to create differentiation of user experience, I will say.

The omission of cameras and so forth also are design features intended to make the 8800 appeal to enterprises. But sometimes it comes down to other simple features. Like the feel of a keyboard.