Sunday, September 28, 2008

Access Restrictions Will Hand Verizon a Marketing Advantage

Some U.S. communications executives say that service providers may have to implement tiered pricing to deal with the massive explosion in streaming video. Video might be growing even faster than most project, Lisa Guillaume Level 3 Communications VP. But Verizon Communications obviously thinks it will have an advantage if that happens. 

"There are choices that can be made in the home broadband market," says Doug Pasko, Verizon Communications principal member of technical staff . "It's not like video is a surprise -- we all saw it coming." If tiered pricing, bandwidth caps, traffic shaping and other bandwidth management techniques become an "industry standard" issue, Verizon will have a marketing advantage handed to it, as its FiOS access network simply has way more bandwidth than any of the other competitors. 

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